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#GNatSSE #SSE18 New Caramels by Atkinson

Most people know Atkinson Candy for its iconic candy brands, like Chick-O-Stick, Peanut Butter Bar, Slo-Poke, Black Cow and Sophie Mae Peanut Brittle. What many don’t know, however, is that the company has been hand making these and other products at its Texas-based facilities using simple ingredients and heritage recipes since its founding 85 years ago.

“Today, we’re applying this expertise in craft confections to Caramels by Atkinson, our new line of handcrafted caramels made from simple ingredients,” says Eric Atkinson, President.

Available for the fall and holiday seasons, Caramels by Atkinson can be enjoyed in five perennially popular varieties: Caramel Apple, Pumpkin Spice, Vanilla, Gingerbread and Chocolate Peppermint – the perfect flavor companions for falling leaves and chilling winds.

“Our new caramels are a byproduct of many impassioned work sessions. Each recipe was carefully worked and re-worked to achieve an unbeatable balance of flavor, chewiness and a smooth caramely goodness,” says Atkinson.

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As a family-owned company focused on the highest quality confections, Atkinson Candy believes that the best candy is still candy that’s made with real ingredients by real people for all people. Caramels by Atkinson are a testament to that belief.
Atkinson Candy Company has an 85-year history of handcrafting some of the most classic candies still on the market. According to Atkinson, “That’s the unique thing about our business; we’re a true hybrid of tradition and innovation. While we stay true to our traditional roots, we’re still looking for ways to make sensible updates to our brands and recipes that entice younger consumers to come along on the journey with us.”

“With a new 40,000 square foot factory expansion completed, there are a lot of new things happening at Atkinson Candy. We’re leaning in to our future and preparing for the next 85 years,” says Atkinson.

Visit Atkinson Candy Company at booth #1823 during the Sweets & Snacks Expo 2018.