Capri Sun Debuts Multi-Serve Format for RTD Category Expansion

For years, Capri Sun fans have called for a larger serving size to enjoy even more of their childhood favorite drink. In fact, between 2020 and 2023, a staggering 76 percent of suggestions received by the Capri Sun call center were about fans wanting a bigger product size. Just in time for summer, the brand is answering this call with the launch of Capri Sun Multi-Serve, a 96-ounce bottle of Capri Sun’s top-selling Fruit Punch flavor, and the brand’s first innovation in nearly a decade.

As the brand behind the number one kids’ drink in America, Capri Sun pouches have largely been for on-the-go occasions. Now, Capri Sun Multi-Serve is bringing this fan favorite taste to everyone, particularly to the kitchen table in an additional convenient format to enjoy with families and bigger groups. Now available exclusively at BJ’s Wholesale Club, Sam’s Club and select Costco locations, Capri Sun Multi-Serve delivers great value as a convenient two-pack with 32 pouches’ worth of juice.

“With this larger format, everyone, including kids at heart, can bring a piece of their epic childhood to parties, summer gatherings and even dinnertime at home,” said Jordan Mann, senior brand manager, Capri Sun. “We’re now able to delight those fans that grew up on Capri Sun with an offering that suits their needs. They’ve outgrown the serving size of the pouch, but not their love for Capri Sun.”

The launch of Capri Sun Multi-Serve marks the brand’s expansion in the $38 billion ready-to-drink category. The latest innovation is set to drive growth for the brand, especially at a time when consumers are looking to club retailers for value by buying in bulk to accommodate many in the household.

To learn more about Capri Sun’s latest product innovation, follow @caprisun on Instagram and @caprisun_usa on TikTok.

For more news of interest to the food and beverage industry, subscribe to Gourmet News.