Burger King Field Team Fleet Now 31% Electric Vehicles
Burger King has transitioned 31 percent of its North American field team fleet to electric vehicles across 16 states, with goal of 100 percent EVs by 2030. This move is the next step in delivering on Restaurant Brands International’s (parent company of Burger King) science-based targets for reducing greenhouse gas emissions by 50 percent by 2030, versus a 2019 baseline.
The field team is critical to the brand’s success as the first line of support for franchisees locally, living in various states across the United States and traveling to restaurants to provide the level of service BK franchisees deserve. This adds up to tens of thousands of miles driven each month.
“Franchisee success is the end goal of everything our field team does, and restaurant visits are critical to this partnership,” said Jeromy Gwin, BK Corporate franchise business partner. “I’m proud to work for a company that allows me to do my job in a more sustainable way.”
Burger King worked with Element Fleet Management, the largest pure-play automotive fleet manager in the world, to source the electric vehicles and launch the program.
“It was instantly clear Burger King is serious about following through with their commitments and finding solutions that have long-term payoff and positive impact on the environment,” said David Madrigal, chief commercial officer at Element Fleet Management. “The brand’s enthusiasm for the goal, combined with the team’s responsiveness and active partnership enabled us to mobilize vehicle sourcing and charging infrastructure installations at record speed — making this our fastest program launch across the nation to date.”
For a full breakdown of RBI’s sustainability commitments and progress towards change including the BK electric vehicles, visit the company website.
Founded in 1954, the Burger King brand is a global quick service hamburger chain known for food quality and value as the only place guests can get the iconic flame-grilled Whopper sandwich. The Burger King system operates more than 18,700 locations in more than 100 countries and U.S. territories. Almost 100 percent of Burger King restaurants are owned and operated by independent franchisees, many of them family-owned operations that have been in business for decades. Burger King is a subsidiary of Restaurant Brands International Inc., one of the world’s largest quick service restaurant companies with more than $35 billion in annual system-wide sales and approximately 30,000 restaurants in more than 100 countries. RBI owns four of the world’s most prominent and iconic quick service restaurant brands – BURGER KING, TIM HORTONS, POPEYES and FIREHOUSE SUBS.
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