Barbecue Sauces for the Sugar-Shy
By Lorrie Baumann
For health-conscious consumers who’ve woken up to the realization that condiments and sauces may contain ingredients that they’re no longer comfortable with ingesting, Maurice Jenkins, the Founder and Chief Executive Officer of Mugger’s Marrow LLC, has created Stick ’em up! sauces. These are an organic spin on traditional barbecue sauces that contain no granulated sugar. They’re also low calorie, low sugar and low in sodium.
A long-time grilling enthusiast, Jenkins got his start in the food business when he looked at the ingredients label of the barbecue sauce he’d been buying in his local grocery store. “I noticed that there was a lot of stuff that isn’t good for you,” he said. “I just looked at that and said, ‘That stuff has no business going in your body.’”
Other barbecue sauces on the shelf presented much the same issue to him, so he decided that he was going to have to make his own. At first, the sauce was just for his own use, but then he decided to take some barbecued ribs with him over to a dinner at a friend’s house.
The fruit that he’d been using as an ingredient happened to be out of season at the time, so Jenkins had to do some tinkering with his recipe, substituting in different fruit, but he had new sauce ready when it was time to fire up the smoker, and the ribs were a hit with his friends – and, more importantly, with an older relative who was visiting his host’s home. “Older folks will tell you the god’s-honest truth about how something tastes. He just loved it,” Jenkins said. “He had a big smile on his face, and he nodded and let me know that he really enjoyed the sauce…. That gave me the inspiration to go forward…. The flexibility of the product just gave me the impetus to try to market it.”
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The sauces work well with any sort of meat, fish or chicken, according to Jenkins. “My vegetarian customers love it as well. It’s very vegan friendly,” he said. “It can go into dips, nachos, pizza topping. Mango Habañero, in particular, has been used as a cocktail sauce for oysters, and it makes a great Bloody Mary mix.”
Each of the sauces is based on agave and garlic, with three of them containing some peppers for a kick and some fruit to balance out the heat with some sweetness. Spicy Orange is a smoky sauce, the most like a traditional barbecue sauce, with paprika, cayenne and chipotle to provide the smokiness. “Pineapple Jalapeño has a nice balance of sweet and spicy,” Jenkins said, “and the Mango Habañero brings the heat along with the great taste.”
They’re packaged in 15-ounce glass jars that retail for $12 apiece. Jenkins drop ships the product directly from New Haven, Connecticut to customers nationwide. For more information, visit www.muggersmarrowllc.com.
