Avocado Board Plans Super Celebration of Football’s Championship Game
The Hass Avocado Board is asking Americans for help in setting a world record for the “world’s largest online photo album of people dipping food.” And what will they be dipping when the titans of the gridiron meet on Levi Field on February 7? Well, guacamole of course!
More than 139 million pounds of avocados — a record 278 million avocados — are expected to be mashed into guacamole, sliced for burgers or diced for salads during the week or so leading up to the game, and the Hass Avocado Board is asking Americans to help it celebrate with the world’s largest online photo album of guacamole goodness created by fans and foodies sharing their avocado-filled football feasts with #GuacGoal.
To help set this new world record, Americans across the country can simply snap a photo of guacamole dips and dishes they’re enjoying and share it on Twitter, Instagram, Facebook, Google+, Vine or Flickr using #GuacGoal from January 22 to February 7. In addition to the thrill of being part of this history-making attempt, people participating will be entered for a chance to win a grand prize of $500, two runner-up prizes of $250, and one of seven footballs signed by Joe Montana. To see how fellow avocado lovers enjoy their guac during Big Game festivities, visit the online photo gallery at www.loveonetoday.com/guacgoal.
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In 2015, Americans consumed 123 million pounds or approximately 246 million avocados during Big Game week. More than 95 percent of all avocados sold in the United States are the Hass variety – which contain naturally good fats and are cholesterol free.
In preparation for the Big Game, read up on how to select, store and ripen fresh avocados, on the Hass Avocado Board’s website. Once you’ve stocked up, head over to the board’s recipe library for delicious dishes such as Mini Carnitas Sliders with Golden Salsa.
