Avant-Garde Chefs Explore Japanese Green Tea Experiences
The Japan Food Product Overseas Promotion Center is collaborating with 16 leading restaurants and sweets shops in New York and Los Angeles to develop and offer special menus using Japanese green teas. Through this initiative, JFOODO is seeking to get people around the world to drink Japanese green teas and understand their appeal and benefits, including their rich yet refreshing taste and many health advantages; produced by artisan farmers, their manifold varieties offer a holistic approach to well-being as the ultimate health drink.
People interested in experiencing new flavor profiles are invited to try premium Japanese green teas in boundary-redefining pairings with French, Italian and other cuisines, as well as exquisite sweets that incorporate green teas, through partnerships with world-class fine dining restaurants including Le Bernardin, Crown Shy, Blue Hill at Stone Barns, and Restaurant Yuu, which have all received high rankings from the world’s most prestigious restaurant guides. Renowned chefs in the forefront of the global food scene have developed Japanese green tea pairings, unique non-alcoholic drinks, and sweets available for a limited time. See the Appendix below for the full list of participating restaurants and their menus.
In addition to pairing Japanese green teas as drinks, JFOODO is also collaborating with select sweet shops, including Van Leeuwen Ice Cream in 10 states and Wanderlust Creamery in Los Angeles, in its largest-ever overseas promotion of Japanese green teas. These collaborations, developed with preeminent pastry chefs, offer new ways to taste Japanese green teas in unique creations such as a matcha monaka mont blanc ice cream, matcha milk jam toast, and a savory matcha dish named Oeufs Cocotte.
New York:
abcV / Bar Moga / Blue Hill at Stone Barns / Crown Shy / Le Bernardin / Overstory / Restaurant Yuu / Time and Tide / Van Leeuwen Ice Cream
Los Angeles:
Piknik / Shibumi / Shunji Japanese Cuisine / SQIRL / The Brothers Sushi / The Lonely Oyster / Wanderlust Creamery
JFOODO runs The “GREEN TEA” Room, an educational and promotional website, and an Instagram account to showcase the artisanship and appeal of premium Japanese green teas. Until December 7, 2024 you can enter the #MatchaMoments giveaway on Instagram for a chance to win authentic ceremonial matcha from Japan!
The Japan Food Product Overseas Promotion Center was launched in 2017 within The Japan External Trade Organization. JFOODO is an organization responsible for consumer promotions to stimulate overseas demand for Japanese agricultural, forestry and fishery products and foods.
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