Keke Palmer Promotes HelloFresh Convenience, Nutrition
HelloFresh, the world’s leading meal kit company, announced a partnership with award winning actress, musical artist and producer Keke Palmer. The new campaign spotlights the delicious possibilities created when cooking with HelloFresh, especially as consumers embrace healthier habits in the New Year.
“As a busy working mom, I know first-hand how tough it can be to find the time to maintain healthy eating habits. But HelloFresh has made it easy to plan and cook delicious, guilt-free meals you can make in a snap,” said Palmer.
Keke stars in a series of HelloFresh ads in which she reminds viewers that eating well doesn’t mean sacrificing delicious flavor when cooking with HelloFresh. For each spot, Keke pops up in unexpected places to swap a bland chicken dish or lackluster takeout order with a tasty HelloFresh dish. Consumers can see the campaign across TV, radio, streaming video, social media, OOH and more.
“We’re thrilled to partner with Keke for this new campaign. Her hilarious charm and spontaneity really shines through as she reminds consumers that eating well can be an easy, exciting and enjoyable experience with HelloFresh,” said Marcus von Franck, chief marketing officer at HelloFresh North America. “As we all look to embrace healthier habits in the New Year, our customers can count on HelloFresh to provide them with delicious and guilt-free recipes.”
As the world’s leading meal kit company, HelloFresh makes eating well fun. By delivering fresh ingredients and easy-to-follow recipes right to your doorstep, HelloFresh takes the stress out of healthier eating habits and makes meal planning and cooking an enjoyable experience. HelloFresh offers more than 40 weekly recipes and 100+ seasonal and convenience items so all of mealtime needs are covered–from breakfast and appetizers to dinner and desserts.
For more information, visit www.hellofresh.com.
HelloFresh is the world’s leading meal-kit company. Founded in Berlin in November 2011, the company operates across 18 international markets. In 2022, HelloFresh furthered its mission to “change the way people eat forever” by delivering more than 490 million meals to customers across the United States. HelloFresh was voted the Most Trusted Meal Kit Delivery Service in America in 2021 and 2022 by Newsweek. HelloFresh has offices in New York, Chicago and Boulder.
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Metz to Head Southern Glazer’s Central Region
Southern Glazer’s Wine & Spirits, the world’s preeminent distributor of beverage alcohol, has appointed Matthew Metz to the position of president, Central Region, effective February.
In this role, Metz will report to John Wittig, Southern Glazer’s chief commercial officer, and will be responsible for leading all business activities in Arkansas, Colorado, Illinois, Indiana, Iowa, Kansas, Louisiana, Minnesota, Missouri, Nebraska, North Dakota, Oklahoma, South Dakota, Tennessee and Texas markets.
“Over the years, Matt’s exceptional leadership skills and deep industry knowledge have brought tremendous value to Southern Glazer’s,” said Wittig. “In addition to his expertise and extensive skill set, Matt is dedicated to fostering an inclusive workplace culture and leaves a positive mark on everyone he works with. He is the perfect fit for this role and we’re looking forward to seeing the success and continued growth he brings to the Central Region.”
Metz began his 31-year career in the beverage alcohol industry in 1992 as a sales representative at Jim Beam in Michigan. He spent the next two decades at Jim Beam Brand Company, now Beam Suntory, in a variety of sales and strategy roles of increasing responsibility, with his last position being general sales manager of the American Region and Mexico. Metz joined Glazer’s in 2013 as senior vice president, sales & marketing for Texas. In his most recent role, he served as executive vice president, general manager, Texas.
Metz’s successor in Texas will be announced before February.
Southern Glazer’s Wine & Spirits is the world’s preeminent distributor of beverage alcohol, building brands for moments that matter. The multi-generational, family-owned company has operations in 44 U.S. states, the District of Columbia and Canada, as well as brokerage operations through its WEBB Banks division in the Caribbean, Central and South America. Southern Glazer’s urges all retail customers and adult consumers to market, sell, serve, and enjoy its products responsibly.
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Armored Fresh Takes Oat Milk Cheese on Tour
Armored Fresh, a food tech company specializing in alternative dairy products, has announced a coast-to-coast tour for buyers and culinary professionals within the grocery, food service and QSR channels. Commencing on Jan. 2, the Armored Fresh Oat Milk Cheese Tour will provide an opportunity for buyers to experience Armored Fresh’s new zero-dairy Oat Milk American Cheese Slices and additional innovations yet to be released. The nationwide tour will begin in New York and end in California with stops in all major metropolitan destinations.
“Our R&D and culinary teams have perfected our new zero-dairy Oat Milk Cheese Slices and we’re excited to share these game-changing options with industry food service professionals and retail buyers,” said Rudy Yoo, founder and CEO of Armored Fresh. “Our mission is to create renewed enthusiasm in the industry with our dairy-free, plant-based cheese that is more sustainable and has the same taste, creaminess, and melting properties that consumers experience from traditional dairy cheeses.”
The exclusive tastings will be hosted by Armored Fresh’s U.S. sales team. This will include a curated menu featuring the delicious Oat Milk Cheese Slices. Industry professionals who are interested in scheduling a meeting are invited to contact Tour@armoredfresh.com, for more details and availability.
Armored Fresh was founded with the mission to protect human health and the environment by delivering delicious plant-based cheeses at an affordable price. The zero-dairy company offers a robust portfolio of cheeses, including Cubed Cheeses, Oat Milk Slices, and Almond Milk Slices.
All of the company’s plant-based cheeses are a combination of innovative science and culinary art, crafted by Armored Fresh’s team of chefs and R&D scientists who work hand-in-hand to create zero-dairy options through the same process as dairy cheeses. Armored Fresh cheeses are available at select retailers nationwide, including Kroger, Fresh Thyme Market, Town and Country Foods, and Fred Meyer, as well as food service partners.
Armored Fresh specializes in developing delicious, alternative dairy products. The brand brings its innovative approach and award-winning zero-dairy cheeses that taste, melt, and replicate the mouthfeel of dairy-based cheeses nationwide. All Armored Fresh cheeses are non-GMO and made 100 percent from plants, and are comparable to traditional dairy options in terms of taste and nutrition. The company offers a portfolio of cheese alternatives, including cubes, slices, shreds and spreads. Visit www.armoredfresh.com for more information.
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