Southern Recipe Small Batch Launches Sweet BBQ Pork Rinds
Southern Recipe Small Batch, the leading authentic, handcrafted, small batch pork rind snack brand, recently announced its newest product launch, bringing a sweet and saucy new flavor to the snack food aisle: Sweet BBQ Pork Rinds. The new variety will be available in Kroger stores nationwide in late February at an SRP of $3.99 for each four-ounce bag. This new flavor is a direct response to consumer interest, and is a trending flavor for snack food, overall.
According to Flavor & the Menu magazine, “American barbecue has never showcased more flavor diversity and appeal than it does right now. Across the country, chefs are putting their own spins on the classics while also introducing consumers to the country’s wide array of on-trend regional variations.” As a result, consumers are driving demand for their beloved BBQ flavor in sweet variations in the snack food aisle as well.
“BBQ flavoring for snack foods is as traditional as it gets,” shares Mark Singleton, VP of sales and marketing at Rudolph Foods. “Especially when it comes to pork rinds, consumers just love the combination of BBQ and that bacony flavor they can find only in a pork rind. And because sweet BBQ is a trending flavor right now, we believe this is a flavor made in hog heaven.”
Southern Recipe Small Batch’s newest addition to its branded line of products are a true testament to innovation in nostalgic snacks and flavors. The new Sweet BBQ variety allows the brand to diversify its current offering and speak to the conversations with shoppers specifically requesting this culinary flavor. The brand is excited to once again help fans renew their love for pork rinds, and to become a new favorite for snack food lovers everywhere.
Southern Recipe Small Batch, a division of Southern Recipe – “The tastiest crunch in the South” – is a small batch, handcrafted brand of pork rinds. Developed with the purpose of delivering iconic flavors in a nostalgic recipe, Southern Recipe Small Batch offers this traditionally indulgent Southern snack in internationally-inspired flavors that boasts up to eight grams of protein, up to seven grams of collagen, low carbs and naturally gluten free. For additional information, please call 1-800-241-7675, or visit SouthernRecipeSmallBatch.com.
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Superbrewed Food Obtains US Patent for Postbiotic Protein Ingredient
Superbrewed Food, a provider of innovative, sustainable nutrition products, announced that U.S Patent Application Publication (No. 2023/0320399), for its groundbreaking Postbiotic Protein ingredient, has been allowed. The allowed patent application relates to a “composition of matter” and provides broad coverage for the production, use and commercialization of bacterial biomass ingredients, with 18 years market exclusivity.
Superbrewed Food’s Postbiotic Protein patent allows key protections, such as:
- Coverage of all forms of bacterial-biomass proteins, including natural, non-GMO and GMO organisms that have a protein content of 60% or higher, the minimum amount required to make them useful as a food ingredient.
- Coverage of all forms of production methods, including aerobic and anaerobic, and all forms of feedstock, including sugar, agricultural waste and CO2.
- Coverage of the use of biomass protein in food products, so that consumer packaged goods companies can purchase and use Superbrewed Postbiotic Protein with confidence.
- Long term protection, as the patent protection runs through 2042.
This milestone is a critical step in Superbrewed Food’s journey and leadership towards commercializing natural and sustainable biomass food ingredients. The patented Postbiotic Protein is animal- and allergen-free, non-GMO, and highly functional such that it can replace or complement animal and plant proteins in many existing and new food formulations. Brand owners in dairy, health and sports nutrition, meat, sauces, confectionery, snacks and bakery products, now have a choice to boost the nutrition in their product renovations. Postbiotic Protein is particularly suited to deliver on consumer demand for foods in the Better for You category, which is growing at 6.5% CAGR, and estimated to top $1.1 TN 2027.
“Securing this patent celebrates the tremendous efforts of Superbrewed Food’s innovation team and it represents a true breakthrough in food ingredients,” said Bryan Tracy, CEO and co-founder of Superbrewed Food. “We are excited to provide unique combinations of benefits and strong IP protection to our customers in the fast-growing and competitive alternative protein market. And most importantly, consumers are soon to have access to a new class of proteins that deliver all aspects of better eating.”
The patent issuance will cap a recent period of steady growth for the company. In 2022, Superbrewed Food secured self-affirmed GRAS (generally recognized as safe) status for its postbiotic, cultured protein. Later that year, it began a strategic collaboration with The Bel Group to develop a line of cheese products that incorporate Superbrewed Food’s Postbiotic Protein ingredient. In 2023, Superbrewed Food participated in the UN Climate Conference (COP28), to demonstrate to attendees how using sustainable food production methods can contribute to the fight against climate change. This year, Superbrewed Food will ramp up its commercial scale production and rapidly expand its product offerings across North America and beyond using existing bio-manufacturing infrastructure to sustainably produce functional and nutritional ingredients, at a reasonable cost.
Superbrewed Food is a nutrition and health company focused on the development of natural ingredients using an anaerobic fermentation process. Made from microflora native to Superbrewed Food’s microbiome, products deliver superior nutritional and functional benefits compared to other plant and microbial proteins. Superbrewed Food’s postbiotic cultured protein is sustainably produced, animal- and allergen-free, non-GMO and is remarkably versatile in terms of applications in foods. For more information, visit www.superbrewedfood.com or follow us on LinkedIn.
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Sprecher Expands Into Energy Drink Category With Juvee
Sprecher Brewing Company has expanded into the energy drink category with the purchase of Juvee from global gaming and lifestyle brand, 100 Thieves, CEO Sharad Chadha said.
Short for rejuvenation, the brand was launched in 2022 by 100 Thieves CEO Matthew “Nadeshot” Haag and co-founder Sam Keene, after being expertly formulated to boost energy, elevate mood, increase focus and improve overall well-being.
Over the past year, Juvee has grown revenues by 400 percent, driven mostly by the dedicated community they’ve built online.
According to Chadha, “This is another exciting step for our company, which started in 1985 as a craft-brewery, expanded into an award-winning soda producer, and since 2020, has added five other soda brands and an all-natural category.
“It continues our company’s aggressive growth strategy. The energy drink category is hugely popular, and when we connected with Juvee’s co-founders, it quickly became apparent that this was the perfect brand for us to enter into this competitive space.”
Juvee’s current employees will also become part of the Sprecher team. Co-founder, Sam Keene, will assume the position of chief marketing officer for the entire family of Sprecher beverages including all of its craft beers and craft sodas, Green River soda, Black Bear soda, Caruso soda, Olde Brooklyn soda, WBC soda, Juvee, and the Ooh La Lemin Lemonade brand, which Sprecher acquired in October 2023.
Keene says, “We’ve experienced incredible growth since Juvee’s launch and this acquisition will help the brand reach more of our passionate consumers, while also introducing them to the full family of Sprecher beverages. I’m thrilled for Juvee to find a new home at Sprecher and ready to bring the same energy to the company’s marketing team.”
John Robinson, 100 Thieves president and COO, said, “Juvee had an incredible first year as a part of 100 Thieves and we’re excited that they’ve found a new home and partner in Sprecher that will enable them to reach new heights.”
As part of the acquisition, Juvee’s production, bottling, and warehousing will be moved to Sprecher’s headquarters in Greater Milwaukee.
Since 2020, Sprecher’s craft sodas have exploded in popularity and have increased 300% in sales and expanded distribution nationally. The award-winning sodas are currently available in over 25,000 stores in 49 states.
Sprecher’s sodas are made with superior, locally sourced ingredients, including pure raw honey, that is uniquely fire-brewed in small batch kettles to deliver its “Best in Class” bold flavor.
This fire-brewing process, which is common for beers but almost unheard of for sodas, caramelizes the sugars inside the fire-brewed kettle, combining and releasing the high-quality ingredients that ultimately create its superior taste experience.
Nationally, Sprecher’s Root Beer was recognized by the New York Times as the “No.1 Root Beer,” citing it as “A wonderfully balanced and complex brew.”
In 2022, Tasting Table, a trendy cultural blog also rated Sprecher Root Beer number one; Uproxxx, a national culture digital magazine, named Sprecher’s Cherry Cola number one; and Sporked, the internet’s source for the best food rankings, ranked Sprecher’s Ginger Ale number two. Sprecher also recently won eight awards including a double gold, gold and six silver medals from the 2023 Tasting Alliance Beer Competition. All impressive honors.
For more information visit https://sprecherbrewery.com/.
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