American Heart Association and Aramark Launch Community Health Program
The American Heart Association and Aramark are launching a new community engagement program in three key cities — Philadelphia, Chicago and Houston — as part of their Healthy for Life® 20 By 20 initiative to improve the diet and health of millions of Americans by 20 percent by the year 2020. The pilot program, taking place throughout the spring, will track and measure the impact of attitudes and behaviors of primarily single mothers or single heads of households responsible for food and meal decisions for their families.
“Less than two percent of all Americans meet the AHA’s definition of ideal cardiovascular health due primarily to poor diet. By bringing this high impact program to underserved communities and educating people to make healthier food and lifestyle choices, we hope to watch alarming statistics like this one eventually fade away,” said Penny Kris-Etherton, Ph.D., R.D., Professor of Nutrition at Pennsylvania State University, an American Heart Association volunteer, and a world-renowned cardiovascular nutrition expert.
“We continue to make measurable progress with Healthy for Life 20 By 20 and are excited to launch this next important phase of the initiative to help build a culture of health at the individual, community and national levels,” said Eric J. Foss, Aramark Chairman, President and CEO. “Our goal is to use the learnings from this pilot program to impact the health and well-being of tens of thousands of families in underserved communities across the country.”
The program is designed to help people make better food and lifestyle choices through culturally relevant and family-centric cooking, as well as curriculum based nutrition education focused on teaching easy ways to make healthy and affordable meals.
“The most exciting part of this pilot program is our opportunity to impact and measure the change in attitudes and behaviors with heads of households who make the food and meal decisions for their families,” said Kim Stitzel, Senior Vice President of the Center for Health Metrics and Evaluation, American Heart Association. “We have created measurement criteria that will chart the knowledge and behaviors of participants, allowing us to then use this information to replicate the most successful aspects of the program and scale it nationwide.”
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The teaching methods include lesson plans, hands-on activities, take home resources and questions, group discussions and progress reports centered on successes and struggles. Participants will learn how to budget, shop and prepare healthy meals, and increase their level of comfort and knowledge of healthy ingredients, cooking skills and recipes.
Five long-time Aramark Building Community partners will play a vital role in the implementation and overall success of this 12-week pilot: Congreso de Latinos Unidos, Inc., Episcopal Community Services, and Federation of Neighborhood Centers in Philadelphia; Casa Central in Chicago; and Neighborhood Centers in Houston. Following the pilot period, successful solutions will be replicated for broader impact across the country in partnership with the Alliance for Strong Families and Communities, a network of more than 500 community-based social service organizations.
The Healthy for Life 20 By 20 initiative, which was launched last August, builds on existing work by both organizations and underscores the American Heart Association’s focus on its healthy living and prevention goals for 2020. In addition to activating community engagement programs, the initiative continues to grow and expand through healthy menu commitments across Aramark’s businesses, consumer health awareness and education initiatives, as well as thought leadership and research.
Fexy Media Acquires Leading Food Blog Simply Recipes
Fexy Media has acquired Simply Recipes, the popular, award-winning cooking and recipe blog founded by Elise Bauer. Currently the highest indexing cooking site for women, aged 21-49, Simply Recipes joins Fexy Media’s expanding food-focused brand portfolio, propelling it to become one of the top 10 food and lifestyle-based digital media companies. Fexy’s portfolio also includes: Serious Eats, Roadfood, The Food Lab, and Relish. This is the sixth acquisition for Fexy since its formation in late 2014.
Simply Recipes was established in 2003 and quickly grew into one of the most highly trafficked online resources for home cooks interested in quality scratch cooking. The site reached 6.5 million unique monthly visitors in November 2015. In response to a growing trend among Millennials to search for the “best recipes” in their favorite food categories, Simply Recipes focuses on inspired, well-tested recipes that help home cooks be successful in the kitchen. The blog effectively uses social media to reach audiences looking to find consistently great recipes and learn new cooking skills.
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Meijer Adds Medical Clinics Inside Several Stores to Increase Access to Services
Meijer is expanding its partnerships with healthcare providers and hospital systems, which includes adding a relationship with a health system in Wisconsin and a fourth health system in Michigan, to increase community access to services through in-store and store campus medical clinics.
This year, Meijer will join forces with Milwaukee, Wisconsin-based Froedtert and the Medical College of Wisconsin health network to open in-store clinics at the Waukesha and Sussex Meijer stores, and Sparrow Health System in Lansing, Michigan, to open similar clinics at Meijer stores in the Lansing area. The clinics will offer convenient, affordable access to care for many minor health problems, such as cold and flu symptoms, sore throats, and ear, sinus and urinary tract infections, Meijer Health and Wellness Director Jacquelyn DeBruler said.
The effort is the latest way Meijer is strengthening its commitment to health and wellness by providing its customers with opportunities to lead healthier lifestyles through access to service and care.
“Meijer is committed to expanding convenient access to health care providers,” DeBruler said. “These partnerships give us an opportunity to connect local providers and patients, ultimately meeting people where they are.”
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The retailer began establishing these types of partnerships several years ago, which resulted in four in-store medical clinics, seven hearing centers and 75 optical centers. “We know that access to immediate medical care is very important to our community,” said Florence Steinberg, Director of Business Development for Bronson Healthcare. “That means making sure we are doing all we can to provide the right care, in the right place, at the right time. Having Bronson FastCare inside a Meijer store helps area families get expert medical attention quickly and without having to go out of their way.”
“Patients constantly praise how quickly we are able to see them and how convenient it is to have us right there in the store,” said Melanie Harrison, FNP-C, Practice Manager for Reid Urgent Care and Reid Ready Care Clinic. “Many patients have their family members do the shopping while they are at our clinic. They also love that they can leave our clinic and take a few steps to the pharmacy to get their prescriptions filled.”
Additionally, Meijer partnered with Spectrum Health in November 2015 to open a full-service Meijer retail pharmacy on-site at Spectrum Health Butterworth Hospital in Grand Rapids, Michigan. Spectrum Health has also purchased property from Meijer in front of its stores in Ionia and Grand Haven to build medical centers. Construction on the center in Ionia is slated to conclude this spring.
