St. Patrick’s Day is around the corner and our favorite leprechaun is nowhere to be found! For the first time, Lucky has taken his mischievous tricks to the next level and used his charms’ powers to disappear from limited-edition boxes of the magically delicious cereal. In an effort to catch the popular leprechaun, Lucky Charms is releasing a line-up of trap-inspired fun to help cereal lovers bring Lucky back to his box.
To encourage families to hone their trapping skills in advance of March 17, Lucky Charms and Hasbro have teamed up to launch “Lucky’s Leprechaun Trap.” Available exclusively at Shop.LuckyCharms.com, the new board game is a magical version of the family classic “Mouse Trap.” And to prep for the big day, each limited-edition cereal box from which Lucky has gone missing also includes a trap that you can cut out and use to try to catch your very own leprechaun. Collect all four unique versions, or DIY your own custom builds to create the ultimate leprechaun snare. Of course, no St. Patrick’s Day celebration is complete without a bowl of the returning fan favorite Green Milk Turn Lucky Charms with clover marshmallows that turn your milk a festive green.
For those looking to join the chase, Lucky was first seen ice fishing in Minneapolis, where he left behind life-sized charms and traces of magic, and most recently teased fans by making his way across the country to suntan on the beach in Miami. He is now rumored to be making his way to the set of ABC’s “American Idol.”
“We never know what our favorite, mischievous leprechaun is up to,” said Brandon Tyrrell, senior marketing communications manager at General Mills. “But now with him off the box and on the run we’re asking for everyone’s help to find him. We know he’s a big “American Idol” fan and have reason to believe he could appear on set Feb. 25 and March 3 on ABC and next day on Hulu – so be on the lookout!”
Join the chase to catch Lucky and get Leprechaun trap inspiration by following @luckycharms on TikTok, Instagram and Facebook, or visiting https://www.luckycharms.com/.
Lucky Charms’ Hasbro game is available for $14.99 at Shop.LuckyCharms.com and all limited-edition Lucky Charms boxes are available at retailers nationwide starting at 2/$6.
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In partnership with the American Cheese Society Climate Impact Task Force, ACS committee member Nathan Aldridge, CCP, CCSE, will present a webinar that will explore many aspects of sustainability in the dairy supply chain.
“Sustainability in the Dairy Supply Chain” is scheduled for Feb. 22 at 2 p.m. MST (4 p.m. EST). Click here to register.
Aldridge has worked in the specialty cheese industry since 2005 and has seen firsthand how climate change has affected pricing as well as the mindset of the retail operator and retail customers.
Topics will include the a break down of the basics of climate change and how it’s being fueled by human actions, impacts of climate change on dairy farming, what dairy farmers are doing (or can do) to combat this effect, rising temperatures and rising prices, how climate change is altering the way dairy farmers operate, and more!
Join the ACS for the first event in the climate impact webinar series; it’s an opportunity to learn and share insights on what the industry’s climate impact is today.
This webinar is free for American Cheese Society members or $25 for non-members. The recording will also be available on the ACS Learning Center.
ACS is the leader in promoting and supporting American cheeses, providing the cheese industry with educational resources and networking opportunities, while encouraging the highest standards of cheesemaking focused on safety and sustainability.
ACS supports the understanding, appreciation, and promotion of artisan, farmstead, and specialty cheeses produced in the Americas. At more than 2,400 members strong – nearly a doubling of membership in its last decade of operation – ACS provides the cheese community with educational resources and networking opportunities, while encouraging the highest standards of cheesemaking focused on safety and sustainability.
For more news of interest to the dairy industry, subscribe to Gourmet News.