Alter Eco®, which makes organic foods with full-circle sustainability, has tapped Jason Berry as the company’s new Vice President of Sales. A 25-year veteran in the natural products industry, Berry brings extensive experience to his new role at Alter Eco, having recently held leadership positions at Boulder Brands and Clif Bar. Hot on the heels of several new executive hires within a year’s time, the appointment was made to further strengthen Alter Eco’s rapid year-over-year sales growth.

“At Alter Eco, we fully embrace those that mirror our mission to make the world a better place, and Jason’s extensive background in the natural food industry and zeal for working with brands that leave a positive environmental footprint is exactly what we were looking for to lead our sales team,” said Kate Tierney, President of Alter Eco Americas, PBC. “We’re thrilled to welcome Jason to our family of talented, hard-working and caring individuals, and look forward to the much-anticipated success that’s to follow.”

Recently the vice president and general manager at Boulder Brands, Berry also served as senior vice president of sales for all channels, managing more than $500 million in annual revenue during his three-year tenure. Appointed for his exceptional expertise in driving sales growth within the natural products industry, Berry also served as director of sales at leading better-for-you bar brand, Clif Bar, managing national accounts, independent and conventional retail sales, and broker responsibilities. Prior to Clif Bar, he worked nearly a decade at Presence Marketing as sales manager and before that held a seven-year position with natural and organic food retailer, Wild Oats.

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A seasoned sales professional, Berry received his bachelor’s degree from the University of Colorado in Denver.

Alter Eco produces high-quality, farmer-grown organic foods that are USDA Organic, Fair Trade Certified, Carbon Neutral Certified, Non-GMO Project Verified and Certified Gluten-Free. For more information and details on the global impact of Alter Eco and its products, please visit www.alterecofoods.com.