Sonoma Brands Launches SMASHMALLOW
Sonoma Brands, a consumer products incubator and venture fund founded by Jon Sebastiani, the founder of KRAVE Jerky, is now launching SMASHMALLOW, a premium ‘snackable’ marshmallow brand that will make its exclusive retail launch at Sprouts stores nationwide and is now available on the smashmallow.com website. A broader West Coast launch in other retailers throughout the Pacific Northwest, northern and southern California is slated for November 2016.
Sonoma Brands launched in January 2016 as Sebastiani’s next entrepreneurial endeavor following the acquisition of KRAVE Jerky by The Hershey Company. “At Sonoma Brands, we seek to adapt to ever-changing consumer needs and cravings by invigorating sleepy categories, such as the $36 billion confectionery space,” said Founder of Sonoma Brands, Jon Sebastiani. “As an avid marathon-runner, I’ve often found myself indulging in a marshmallow or two from my cupboard when I needed a sweet fix, as a ‘better-for-you’ and fat-free option. Then on a trip to Paris, I was struck by the fact that bakeries in Europe have decadent marshmallows on display, alongside macarons and other gourmet treats. I knew then that we, at Sonoma Brands, could reintroduce the classic American marshmallow in a fun, delicious and healthier way, taking it far beyond traditional s’mores.”
SMASHMALLOW delivers taste and wow-factor beyond an ordinary marshmallow. The premium on-the-go treat marshmallows are made with organic sugar and all natural ingredients; nothing artificial. SMASHMALLOW ranges from 70-90 calories per servings and is a gluten-free, clean-label indulgence.
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SMASHMALLOW comes in seven flavors, including Cinnamon Churro, Strawberries & Cream, Espresso Bean, Mint Chocolate Chip, Toasted Coconut Pineapple, Meyer Lemon Chia Seed and Root Beer Float.
Coming soon to Sprouts stores nationwide, 4.5-ounce SMASHMALLOW bags will be available for a suggested retail price of $3.99.
BelGioioso Fresh Mozzarella Wins Best in Class
Expert judges at the 2016 American Cheese Society Contest awarded BelGioioso Fresh Mozzarella with a first place, best in class blue ribbon at a blind judging in Des Moines, Iowa last week. Touted as the yearly “Cheese Oscars,” the contest drew a total of 1,843 entries, with the highly coveted awards handed out to a packed room of artisan cheesemakers.
“This recognition from the ACS is greatly appreciated and our Cheesemakers will use this award as a reminder to keep their teams focused on quality,” said Gaetano Auricchio, Vice President. “We are the leader in the fresh mozzarella category and work diligently to deliver a consistently fresh and delicious cheese for our customers.”
Along with the first place award, BelGioioso also received a second place ribbon for Burrata in the burrata category. “The fresh, local Wisconsin milk we use is key to our quality,” said Sean Moran, Vice President of Sales. “Our Fresh Mozzarella and Burrata have a delicate, clean flavor and soft, milky texture, the finest available in the market. Along with quality, we also offer options,
from 1-ounce snacking cheeses to 1-pound pre-sliced logs and 2-ounce, 4-ounce and 8-ounce Burrata. Chefs and consumers both enjoy the variety and convenience of BelGioioso.”
- BelGioioso Cheesemakers were recognized with a total of four awards in the contest.
• 1st Place Best of Class – Fresh Mozzarella – Fresh Mozzarella Category – Cheesemaker Byron Hall – This soft cheese has a delicate, milky flavor and is perfect in fresh salads, sandwiches and on pizzas.
• 2nd Place – Burrata – Burrata Category – Cheesemaker Jason Radke – This ball of fresh mozzarella is filled with shreds of mozzarella soaked in cream. Its delicate texture and flavor is best enjoyed fresh on bread as an appetizer.
• 3rd Place – Mascarpone– Mascarpone Category – Cheesemaker Bill Codr – This fresh, soft cheese has a sweet, creamy flavor and is versatile in both sweet and savory recipes.
• 3rd Place – Fontina – Traditional Regional Italian Cheeses Category – Cheesemaker Jonathan Stender – This soft cheese has a sweet, buttery flavor, perfect for snacking or melted on pizzas or into sauces.
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Henry’s Hard Soda Launches New Hard Cherry Cola Flavor
Following a strong launch at the beginning of the year, MillerCoors is expanding its Henry’s Hard Soda offerings to include Henry’s Hard Cherry Cola. Now available on shelves nationwide, Henry’s Hard Cherry Cola joins the rest of the Henry’s family of flavors, Henry’s Hard Ginger Ale and Henry’s Hard Orange Soda.
At 4.2 percent alcohol by volume, Henry’s Hard Cherry Cola is made with real cane sugar and delivers a refreshing cherry cola flavor with a subtle hint of almond taste, giving it a distinctive twist from Henry’s other two flavor offerings.
“We are thrilled to see such strong excitement for Henry’s Hard Soda. Consumers are raving about both Hard Ginger Ale and Hard Orange flavors,” said Bryan Ferschinger, MillerCoors senior director of innovation. “We believe our Hard Cherry Cola hits that perfect balance of familiarity and appeal, and we can’t wait for people to try it.”
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Henry’s Hard Soda offers a fun and exciting way to put an unexpected, adult spin on familiar flavors. The brand is supported with a national, Gen-X targeted marketing campaign that kicked off in January 2016 and features adults who have grown up, but have not grown old. The campaign includes TV, digital media, social media, billboards and point-of-sale marketing.
“Our focus remains on the Gen-X audience because we believe this is a group that continues to be overlooked,” said Ferschinger. “We know Gen-Xers have stuff to do tomorrow, which is why we created Henry’s Hard Soda. Henry’s provides just the right amount of fun, helping people embrace their ‘Live Hard-ish’ lifestyle.”
