A recent consumer survey of American grocery shoppers, conducted by the Food Marketing Institute (FMI) and Rodale Inc., underscores the infrequency of family meals in the U.S. and the critical need for more. The findings revealed that only 57 percent of parents eat dinner with their children every night.
“We already know the many benefits of family meals,” said Sue Borra, RD, Executive Director of the FMI Foundation. “Just as notebooks and art supplies prepare our children for school, so does the family meal. Academic research shows that kids and teens who eat meals with their family four or more times a week earn better test scores and perform better in school.”
However, 71 percent of parents in the survey say in their “ideal” world they would want to eat with their children every night. Borra added, “With such busy lives, it’s easy to understand how American households struggle to make family meals a reality.”
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Parents also are looking to their grocery stores to provide solutions. The top three requests were: 1) Provide more kid-friendly recipes in store; 2) Display foods together than can be combined for an easy meal; 3) Provide more ready-to-eat foods that kids like.
Food retailers are responding – not only with individual offerings at a local level, but as an industry too. To help American families achieve the goal of one more meal at home each week, the food retailer industry has developed a website, www.NationalFamilyMealsMonth.org. It is filled with tools, tips, and meal-planning ideas to make it easier for families to have one more meal together per week. The website also includes links to numerous partners – primarily food retailers and manufacturers – also committed to helping consumers achieve their increased family meals goal.
After two years in the making, Absolutely Gluten-Free is introducing Organic Superseed Crunch, a light, sweet and crispy snack packed with a powerhouse of important nutrients.
According to Charles Herzog, Vice President, Absolutely Gluten-Free, “We have developed an innovative and proprietary new manufacturing process to create a uniquely healthy, gourmet snack that tastes so delicious, it’s addictive. More importantly, it provides a powerful nutrition boost from organic, whole superseeds including flax, chia and sesame.
“These nutrition dense superfoods provide a whopping 2000 mg of Omega 3 ALA per serving, gut friendly prebiotic fiber, and powerful antioxidants and lignans from the seeds in a convenient snack. And, these nutrients flex some muscle – they are associated with everything from healthy brain, gut and heart, to supple skin. There’s really nothing else quite like it on the market today.”
Absolutely Gluten-Free Organic Superseed Crunch is available in three varieties: Original, Toasted Coconut, and Cinnamon. Each variety is made with organic seeds: whole sesame, whole golden flax, and whole chia, and provides an excellent source of essential fatty acids and important minerals such as calcium, iron, phosphorus, magnesium, potassium, copper and manganese. It is the sixth new product among the company’s unique Absolutely Gluten-Free line.
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“Absolutely Superseed Crunch is perfect for kids and adults as a snack or in recipes, on top of salads, yogurt and ice cream. Kids won’t know they are getting important nutrients, and moms need not worry if they eat the entire bag,” adds Herzog.
Absolutely Gluten-Free Organic Superseed Crunch is packaged in convenient 4.5-ounce re-sealable bags (six to a case) and will retail for $4.99 – $5.99 per bag. It is all-natural, certified gluten-free, OU kosher, non-GMO, vegan, dairy and soy-free, low in sodium and USDA Organic.
The Absolutely Gluten-Free brand product line currently includes: flatbreads, crackers, blondie and brownie crunch, cauliflower crust pizza and crepes, available in stores nationwide. All products in the Absolutely Gluten-Free line are certified kosher by the Orthodox Union (OU).
By Lorrie Baumann
The founders of Among Friends are unabashedly advocates for whole grains, as is today’s CEO Darcy Zbinovec, who joined the company in 2014. Among Friends, founded by Suzie Miller and Lizann Anderson, makes a whole line of gluten-free baking mixes based on whole grains. The company started several years ago as a local enterprise, but began expanding nationally in 2013 after the products had built a fan base.
The baking mixes are based on whole grains, but also include low added sugar and no added fillers or high-glycemic starches for a clean-label appeal that draws consumers who are seeking to eat foods made only with ingredients their grandmothers would have recognized. “We continue to see gluten free growing, and as it grows, we see consumers looking for better quality – not just that it’s gluten-free anymore, but that it’s got some positive aspects,” Zbinovec said. “Even people who aren’t looking for gluten free are looking for clean labels, and we’ve got really clean labels.”
High-glycemic starches like tapioca and potato starch as well as fillers like xanthan gum are often added to other gluten-free products to hold them together in place of gluten, which creates the structure in conventional baked goods, said Zbinovec. The result is an end product that doesn’t have the traditional texture associated with traditional home-baked goods. “The typical products that use these ingredients have a very fine crumb with a very smooth texture caused by the starches and the gum,” she said.
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The Among Friends baking mixes are all certified gluten free, non GMO, and each package is labeled on the front of the package to let consumers know how much whole grain they’re getting per serving. “It’s really about nutrition,” Zbinovec said. “Whole grains contain both probiotics and prebiotics. They’re just better for the body.”
The baking mixes are designed to allow consumers either to bake them exactly according to the package directions or to customize them with add-ins that turn the end product into something that is customized to their taste. Among Friends helps with recipes and ideas on the company’s web site. A box of Shane’s Sweet n Spicy Molasses Ginger Cookie Mix, for instance, can turn into Bananas About Pie, a banana cream pie with a sassy ginger-molasses crust. Cora’s Honey Cornbread Mix might get a pop of heat with the addition of some jalapenos or show up for brunch with some blueberries stirred in. Blueberry Lemon Muffins might start with a box of Francie’s Make it Your Own Cinnamon Sugar Muffin Mix. “There’s a lot of different things you can do with the product. We just had a contest and someone made a bundt cake with the muffin mix, and it was delicious,” Zbinovec said. “People do like to try new things. It depends on how venturesome they are,” she added. “A lot of times what we’ll see is people tweaking the recipe a little bit – adding nuts, maybe a glaze. It gives the consumer a chance to play with it a little bit and make it the flavors that their family likes, whatever it might be.”
Among Friends baking mixes are distributed nationwide. They retail for $4.99 to $5.99.