Tillen Farms Rebrands Entire Product Line
Tillen Farms, the brand behind the leading range of Northwest grown vegetables and cherries, has a whole new look. Tillen Farms® has rebranded the vegetables to showcase their uniform quality while simplifying key selling points. In addition, the entire line of pickled vegetables is now non-GMO certified.
The new look will make its official debut at the Winter Fancy Food Show. It is the first major label redesign since Tim Metzger purchased the brand more than 14 years ago.
The rebranding includes new, clear labels that showcase the products’ uniform quality and list on the front of the jar pertinent attributes such as vegan, gluten free, kosher certified and low sodium. The new non-GMO-certified seal is front and center. The lids now boast “Northwest Fresh,” and the blue lids and blue scalloped banding will make the product instantly recognizable on shelf. The new tagline for Tillen Farms pickled vegetables is “We’ve got nothing to hide.”
“Perfectly picked, perfectly presented, that is what we are all about,” says Tim Metzger, Owner of Tillen Farms. “This is a revolutionary change for us.”
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Before, the labels partially obscured the contents and did not include the product attributes in front. “The idea is to appeal to a new generation of specialty food consumers who are looking for those key call outs on the front panel,” Metzger says.
In addition, the company is launching a new trade theme line, “Every great meal begins and ends with Tillen Farms.” The line includes eight crispy vegetables to liven up cocktails and appetizer time, and three cherries to add a sweet touch to cocktails and spark up dessert. Tillen Farms’ award-winning Bada Bings®, Merry Maraschinos and Rainier Reserve are hand-packed and sourced from the Pacific Northwest. The cherries are all pitted, with stems on and are made with no artificial flavors, colors, preservatives or corn syrup.
Tillen Farm products are available in all 50 states at select supermarket chains, liquor supercenters, specialty food and natural food stores, and online at Tillenfarms.com and Amazon.
JOLLY TIME Pop Corn Goes Gourmet
JOLLY TIME Pop Corn and premium snack food producer Cosmos Creations have joined forces to bring new popcorn flavors to consumers. The four new ready-to-eat popcorn varieties – Sea Salted Caramel, Confetti Cake, Belgian Waffle and Snickerdoodle – will be showcased at the Winter Fancy Food Show in San Francisco from January 22-24 at the Moscone Center.
The new collaboration brings together two family-owned, independent companies, pairing JOLLY TIME’s more than 100 years of popcorn heritage and with Cosmos Creations’ modern flavor profiles. The four new popcorn flavors are certified gluten free and made with non-GMO popcorn kernels and natural ingredients.
“We see this as the perfect opportunity for a mutually beneficial partnership with Cosmos Creations, a company that aligns with our mission and values, as well as allows us to extend our product line into an increasingly popular, opportune space,” said Garrett Smith, fourth generation President of JOLLY TIME Pop Corn. “The new ready-to-eat products will satisfy consumers’ desire for a convenient, sweet and indulgent twist on a traditional snack they already know and love.”
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“We’ve found an ideal partnership – from our similar company cultures and values to our mutual willingness to explore new flavors and trends – this collaboration has exciting potential to strengthen our reach,” said Jerid Strasheim, Cosmos Creations Vice President of Sales.
The four new flavor profiles – Sea Salted Caramel, Confetti Cake, Belgian Waffle and Snickerdoodle – will be available in 1-ounce bags with a suggested retail price of $0.99 and 5.5-ounce bags holding more than eight cups of popcorn with a suggested retail price of $2.49. The ready-to-eat popcorn line will be available at grocery retailers nationwide and online in February 2017.
Sold-Out International Home + Housewares Show Offers a Wealth of Experience
he 2017 International Home + Housewares Show sold out in late December, more than 11 weeks before opening day, according to the International Housewares Association, the show’s owner and operator. The show begins at 10 a.m. on Saturday, March 18 and closes at 3 p.m. on Tuesday, March 21.
“We have exceeded last year’s exhibit space square footage, a continued sign of how important this world-class marketplace is to IHA member suppliers,” said Phil Brandl, IHA President and CEO. “We look forward to bringing the industry together at the premier housewares trade event.”
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