Wicked Joe Organic Coffees Celebrates New Look
Wicked Joe Organic Coffees, the family-owned, 100 percent organic certified, Fair Trade™ coffee roastery known for its single origin varietals and blends such as “Wicked French,” has rolled out new packaging after more than 12 years in business.
The Wicked Joe product line – available at retail stores all over New England and in more than 1,500 grocery retailers nationwide as well as online – previously featured a black bag with a red and green coffee cup logo. Wicked Joe Organic Coffees now sports a cleaner, more modern look, including black and chrome brand elements and an array of accent colors indicating the individual blend, flavor or bean’s origin.
The company has grown and refined its operations significantly over the last decade, including increasing sales by 25 percent and growing capacity by 67 percent in 2016 alone. Owners Bob and Carmen Garver wanted a design that would more accurately reflect the roastery’s progress and focus on quality and professionalism.
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The colorful, lively nature of the new bags aims to stand out on retail shelves among dozens of competitors. Along with their ever-growing team of coffee experts, the Garvers have spent more than two decades – long before the Maine roastery opened – traveling the world in search of the highest quality coffee bean. From the beginning, the company has had a razor-sharp focus on quality, in addition to a commitment to community, farmers and the cooperative partners at bean origin.
“We are constantly evolving,” added Bob Garver. “Our close relationships with the farmers that grow our beans provide so many opportunities for sustainable business practices, education and above all else, inspiration for the next cup of joe.”
Wicked Joe’s new packaging is available in stores now. Visit www.wickedjoe.com for more information.
Larry’s Market: Surviving and Thriving on the Power of Lunch
By Lorrie Baumann
Photo by Uriah Carpenter
When Larry Ehlers started working at his local grocery store in Brown Deer, Wisconsin after his return from World War II, it was the kind of neighborhood grocery that sold everything that the neighborhood families really needed from day to day in about 3,000 square feet of selling space. Then times changed, local roads gave way to superhighways, the small village of Brown Deer became a suburb of Milwaukee, and big box stores entered into the grocery marketplace.
Larry’s Market changed with the times by evolving into a specialty grocer. Its produce and meat departments have been eliminated in favor of prepared foods that cater to the lunchtime needs of the workers employed in the nearby office buildings, a highly regarded specialty cheese market makes the store a destination for tourists looking for the best of Wisconsin cheeses, and a busy catering department now provides more than half the store’s revenue.
“It’s an old, old grocery store, but it’s a charming building,” said Patty Peterson, the Manager of Larry’s Market and the daughter of Larry himself. “We’re not on the highway. We’re on the byway…. We don’t have a thousand people walking in front of our store each day.”
After his return from the war, Larry Ehlers worked for the store for years before he finally bought it in 1970. His son, Steve Ehlers, bought the store from him in the late 1980s, and Steve’s wife became the owner upon Steve’s death in 2016.
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Steve carried on that romance with French cheeses as he traveled in Europe in the 1970s for his own version of the Grand Tour once made by Victorian gentlemen to broaden their horizons as they started out on their lives as independent adults. “He loved France,” Peterson said.
Steve and his father decided to start carrying artisanal American cheeses in the store after Mike Gingrich of Uplands Cheese won the American Cheese Society’s Best of Show Award for Pleasant Ridge Reserve, and today, the cheese counter with its 200 to 300 cheeses in it is a destination for travelers who come to Larry’s Market just to buy their cheese.
Most of the business rung up by the store’s 15 full and regular part-time employees, though, comes either at lunchtime or through the store’s catering business. The regular Friday grill-out events are also huge draws that bring 250 to 300 people into the store over the course of a couple of hours.
All told, the deli and catering departments represent about 60 to 70 percent of the business today. “We do a lot of corporate catering, so on any given day, we’ll have five people out delivering, and we can do 400 to 500 people for lunch, just catering,” Peterson said.
The typical lunchtime purchase for the 100 to 150 people who usually come in then is about $12 to $15, although customers will frequently spend $40 to $50 at a time if they’re also buying groceries and cheese. Among the most popular offerings are killer brownies, Wisconsin artisan cheeses and fresh soups, including the turkey chili that’s a particular favorite among Larry’s regulars. “We sell a ton of soup, summer and winter,” Peterson said. “Our local health inspector comes in for lunch quite often.”
JNB Salsas Finding Fans Across the Globe
By Lorrie Baumann
Barry Moore is known as “The Salsa Guy,” co-Founder of JNB Specialty Foods and the “B” in JNB, the company he cofounded with his son, Jason, in 2011 after his retirement from the U.S. Postal Service. “After I retired, I rode my motorcycle for six months and golfed. And then winter came,” he says.
Once the winter sent his motorcycle to its space in the garage, Moore decided to pick up the threads on an idea he’d been weaving with his son, a talented chef, Barry had been been making the Bruschetta from an old family recipe and serving to friends and family during the holidays. “Jason developed the Apple Corn salsa a year or two before the business started,” Moore says. “He cooked it when he was going to watch a football game with his friends. His friends all raved about it, and we decided that when I’d retired, we’d do the Bruschetta and the Apple Corn Salsa.”
The two launched their business with 24 cases of product that they took to a local Women’s Expo, where it became an instant hit. “We went there on Friday night, but on Sunday, we had three bottles of salsa left, and that was it,” Moore says. “At that very first event, we were approached by a grocery store that wanted to sell the products. They actually had someone at the show who tried it.”
From there, the JNB’s product line has grown to six products, now including Pineapple Salsa, Habanero Salsa, Red Pepper Salsa and Cranberry Chutney as well as the original Bruschetta and Apple Corn Salsa. “The products are all natural, gluten-free,” Moore says. “This is something that we developed ourselves. We didn’t copy it from anybody. We developed all these products ourselves, and we had a lot of fun doing it.”
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Although JNB is still selling product at local events, where Moore enjoys the social contact, the products are also sold in about 140 to 150 stores, including sales in China that have come about through trade missions sponsored by the state of New York. Those started about a year and a half ago, when New York asked him if he’d be interested in going on a trade trip to China if the state paid a portion of his expenses for the trip. “I went to Beijing, went to a free trade zone, and got some interest there,” he says. “In one week in China, I got some contacts and some distributors.”
That was in September, 2015, and then around the beginning of 2016, New York asked him if he’d be interested in another trip to a Chinese food show. “I said, ‘I guess I’ll do it,’ and so I went to Chengdu,” Moore says.
In the U.S., the JNB Specialty Foods Salsas retail for about $4.29 to $5.30 or so, depending on the market. “In a specialty market, they sell very well at $8 to $9,” Moore says. “It’s a wonderful product. The Cranberry Chutney is good over soft cheese or mixed with mayo for a turkey sandwich. Or you can use it straight as a dipping sauce for pork or chicken.”
“If you like pork or beef, the salsas will pair well,” he adds. “The Apple Corn Salsa makes a great stuffing for a pork shoulder.”
For more information, call 607.267.5874 or email barry@jnbfoods.com.
