Oscar Mayer Brings Back Iconic ‘Bologna Song’
In 1974, Oscar Mayer aired “The Bologna song” commercial for the first time, capturing the American zeitgeist and teaching people coast to coast how to spell B-O-L-O-G-N-A. Now, 50 years later, Oscar Mayer re-introduces the world to the iconic ad, the longest running jingle in advertising history, all while rewarding fans who sing along.
Complete with the same 1970s camera quality and original lyrics for fans to sing loud and proud, Oscar Mayer re-aired “The Bologna song” original commercial to millions nationwide during the big Thanksgiving football game last week. To delight those who grew up loving the jingle and those who may have seen it for the first time, Oscar Mayer is commemorating the song’s anniversary with the debut of “Sing To Pay”—giving fans nationwide who correctly sing its lyrics the opportunity to cash in on free groceries, including delicious Oscar Mayer Bologna.
“50 years ago, we introduced the world to ‘The Bologna song,’ as a way to spotlight our delicious deli meats and cement the brand’s legacy and mantra of uniting millions around a love of meat,” said Shelby Max, brand manager for Oscar Mayer. “We knew this anniversary was a moment that needed to be celebrated in a big way, both for those who remember and those that are new. By re-airing the original ad and becoming the first brand to accept singing as a form of payment, we want to remind fans everywhere that bologna has a first name – it’s O-S-C-A-R.”
Now through Sunday, Dec. 15, fans can submit an audio recording correctly singing “The Bologna song” lyrics to SingtoPay.com and could receive an Instacart credit to use on Oscar Mayer Bologna and any other groceries, while supplies last. Any and all singing abilities welcome!
The fun doesn’t stop there – fans in select cities nationwide can warm up their vocal cords because the iconic Wienermobile is bringing “Sing to Pay” to fans in real life. Lucky individuals who spot the 27-foot hot dog on wheels now through Sunday, Dec. 15 can sing “The Bologna song” lyrics to the vehicle’s Hotdoggers and if correct, receive free Oscar Mayer Bologna.
To learn more about the history of “The Bologna song” and all about “Sing to Pay,” visit SingtoPay.com and follow @OscarMayer on Instagram and TikTok.
We are driving transformation at The Kraft Heinz Company, inspired by our Purpose, Let’s Make Life Delicious. Consumers are at the center of everything we do. With 2023 net sales of approximately $27 billion, we are committed to growing our iconic and emerging food and beverage brands on a global scale. We leverage our scale and agility to unleash the full power of Kraft Heinz across a portfolio of eight consumer-driven product platforms. As global citizens, we’re dedicated to making a sustainable, ethical impact while helping feed the world in healthy, responsible ways. Learn more about our journey by visiting www.kraftheinzcompany.com or following us on LinkedIn.
For more news of interest to the food and beverage industry, subscribe to Gourmet News.
Naturally Network Welcomes Seattle to Its Fold
Naturally Network, the premier natural products trade association, announced the launch of its newest chapter: Naturally Seattle. This addition will further Naturally Network’s mission to empower innovative businesses, champion environmental stewardship and foster the economic viability of the region’s natural products community.Naturally Seattle will connect and cultivate the local natural products ecosystem, giving established and emerging brands, retailers, and service providers access to the resources they need to thrive. The chapter will serve as a hub for education, collaboration, and relationship-building, helping businesses and individuals navigate the evolving CPG landscape.
Diana Fryc, chair of Naturally Seattle and partner at Retail Voodoo, a local branding and design agency, shared her vision for the chapter.
“Seattle has long been home to a unique community of innovative brands and forward-thinking leaders. Naturally Seattle is committed to leveraging these local strengths to support the next generation of natural products entrepreneurs. Our goal is to create a platform where businesses can come together, access vital resources, and grow not just locally, but on a national stage. We are thrilled to launch this chapter and look forward to the incredible opportunities it will bring to our community.”
Noah Smith, vice chair of Naturally Seattle and grocery merchandiser at PCC Community Markets, expressed his enthusiasm.
“I’m thrilled to see Naturally Seattle come to life! Our chapter will connect and foster community, providing members with the resources they need to grow and thrive. This is an exciting time for our region, and we look forward to elevating local businesses and celebrating Seattle as a hub of innovation and success in the natural products industry.”
Naturally Seattle’s founding partners are The Non-GMO Project, Moss Adams and Davis Wright Tremaine. Additional sponsors include PCC Community Markets, Taylor Shellfish, nutpods, Good Now Foods, Tony’s Coffee, Parker Smith & Feek, Fidalgo Bay Coffee and A.E. Global. The group will host an event in December to kick off its programming, offering members and prospective businesses the chance to connect, share ideas, and learn more about what the chapter has to offer. More information on the launch and upcoming events is available at www.naturallyseattle.com.
Naturally Network is a national trade association and an agent of change representing and serving ten regional chapters across the U.S. Its mission is to harness, accelerate and elevate the power and impact of conscious business practices in the natural and organic products industry through community-based and relevant educational programming, networking events and mentoring initiatives that support a more diverse and representative industry. Founded more than 17 years ago in Boulder, Colo. as a regional hub for natural and organic industry entrepreneurs and businesses, Naturally Network was founded to serve the need across the U.S. to support passionate and committed entrepreneurs and their businesses’ success on a national level, and now includes in Austin, Boulder, Chicago, Los Angeles, Minnesota, New York, New England, Bay Area, and Wisconsin. Learn more at https://www.naturallynetwork.org/.
Naturally Seattle is a regional trade association serving the Pacific Northwest, with a focus on empowering natural and better-for-you brands. Naturally Seattle connects entrepreneurs, investors, retailers, and industry experts to foster a thriving local food and wellness community. Through educational programs, networking events, and collaboration opportunities, the chapter provides the resources and support necessary for businesses to scale and succeed. With a commitment to innovation and environmental stewardship, Naturally Seattle aims to elevate the region’s role in the national natural products industry. Learn more at www.naturallyseattle.org.
For more news of interest to the food and beverage industry, subscribe to Gourmet News.
Santa Paws Milk & Cookie Box for Dogs on the Nice List
The Honest Kitchen, leading provider of high-quality, human grade pet food, on a mission to put pets on the path to good health through good food, is excited to announce its limited-edition holiday offering for canine companions: Santa Paws Milk & Cookie Box. A heartwarming gift that both pups and their owners will enjoy, this holiday gift box gives four-legged family members the opportunity to participate in a quintessential holiday tradition – leaving out Milk & Cookies for Santa Paws.
Firm believers that pets deserve to be treated like family, The Honest Kitchen’s Santa Paws Milk & Cookie Box is a special gift to lovingly spoil your pups with this holiday season. Beautifully wrapped in ready-to-gift packaging, this jolly box includes:
- Blueberry & Vanilla Goat’s Milk N’ Cookies – These best-selling, small-batch and slow-cooked treats are packed with probiotics from rich goat’s milk to support digestive health. Made with wholesome ingredients including juicy blueberries and sweet vanilla, the cookies are whole grain, wheat-free, and void of artificial ingredients.
- Instant Goat’s Milk with Probiotics – Made from highly digestible, dehydrated goat’s milk and 1.25 billion active probiotics and digestive supplements, the Instant Goat’s Milk supports pets’ digestion, immune system, and overall well-being.
- Treat-Shaped Toy – Perfect for playful pups, this toy will keep them happy and pre-occupied during festive gatherings.
- Waggo Treat Jar – Fill this gorgeous, red-glazed treat jar with the Blueberry & Vanilla Goat’s Milk N’ Cookies. A gift for pets and their owners, this jar sits beautifully on countertops.
“At The Honest Kitchen, we believe pets are just as important as human family members, and they deserve to take part in our fun, festive traditions too,” said Lucy Postins, Founder and Chief Integrity Officer at The Honest Kitchen. “This holiday season, we’re thrilled to offer pet owners a unique way to bond with their pup as they excitedly unwrap the Santa Paws Milk & Cookie Box, and enjoy a classic holiday treat. We understand how stressful holiday shopping can be. That’s why, to make gift-giving a breeze, we’ve beautifully wrapped our Santa Paws Milk & Cookie Box and filled it with treats and a toy, so you can check shopping for your canine companion off your list!”
The Honest Kitchen’s Santa Paws Cookie Box is priced at $59.99 (20% off retail value). Available now, visit www.thehonestkitchen.com to purchase the Santa Paws Cookie Box while supplies last.
To learn more about The Honest Kitchen, and to shop the brand’s full line of human-grade, high-quality pet food, visit www.thehonestkitchen.com.
Founded in 2002 by Lucy Postins, The Honest Kitchen is a leading provider of human grade pet food made with real, whole food ingredients. Committed to transparency and quality, the company offers a wide range of complete and balanced meals, toppers, supplements and treats designed to nourish pets with the same care and attention as healthy, homemade meals. With a mission to put pets on the path to good health through good food, The Honest Kitchen remains dedicated to delivering balanced nutrition and great taste crafted from the same ingredients you’d serve on your own table. For more information, please visit www.thehonestkitchen.com.
For more news of interest to the specialty food industry, subscribe to Gourmet News.
