SEG Launches 7th Donation Program for Folds of Honor
Southeastern Grocers Inc., parent company and home of Harveys Supermarket and Winn-Dixie grocery stores, has launched its seventh annual community donation program in support of Folds of Honor, a dedicated nonprofit organization that provides educational scholarships to the families of fallen and disabled military members.
Until June 18, Harveys Supermarket and Winn-Dixie customers can pay tribute to U.S. military heroes while shopping at their local stores by donating $1, $5 or rounding up their grocery bill to the nearest dollar at checkout.
In observance of Memorial Day, SEG, together with the grocer’s charitable arm, the SEG Gives Foundation, will match all customer donations made May 24-27. This matching program ensures every generous cent contributed will have double the impact, helping provide scholarships to the families who have sacrificed so much. For those unable to donate at the register – and even neighbors not shopping this weekend – consider donating a minute of time. Spend a moment to reflect and remember those who served to protect our freedom.
Anthony Hucker, president and CEO for Southeastern Grocers, said, “Our military communities embody incredible strength and resilience, and this cause is close to our hearts, especially here in the Southeast, where so many of our service members call home. Our annual community donation program is our way of standing with the families who have endured great sacrifice for our country, providing them with the support and recognition they deserve. Together, we can make a profound difference in the lives of these courageous families and honor the memory of their loved ones.”
Since the beginning of its partnership in 2018, SEG has donated more than $7.5 million for Folds of Honor with the help of its generous customers, associates and foundation. The funds have provided more than 1,500 educational scholarships for the children and spouses of fallen and disabled U.S. military service members.
Lt. Col. Dan Rooney, CEO and founder of Folds of Honor, said, “The folded flag is a constant reminder of those who paid the ultimate price for our freedom. At Folds of Honor, our mission to equip and educate the ones they left behind wouldn’t be possible without patriotic companies like Southeastern Grocers. We’re thankful for the brave service members who answered the call to duty; and for our partners who continue to show up and embrace their call to give back.”
All funds raised during SEG’s community donation program go directly to Folds of Honor in support of its mission: honoring the sacrifice of U.S. military heroes by providing life-changing scholarships to their loved ones. Scholarships awarded through Folds of Honor provide private education tuition and tutoring for children in grades K-12, as well as tuition for college, technical or trade school and post-graduate work, including a master’s degree, doctorate or professional program. Folds of Honor has provided more than 52,000 educational scholarships for families of fallen and disabled military service members since 2007.
SEG’s community donation program benefiting Folds of Honor is part of the grocer’s ongoing commitment to honor and support the military community, especially during Military Appreciation Month. During the month of May, SEG associates will commemorate veterans by planting flags at Florida National Cemetery (Bushnell), Jacksonville National Cemetery, Sarasota National Cemetery and Louisiana Veterans Memorial Park (Baton Rouge). SEG is also honoring its own associates who have served by providing them with American flag pins, allowing others to easily recognize and thank them for their service.
For more information about how to contribute to SEG’s community donation program in support of Folds of Honor, please visit a local Harveys Supermarket or Winn-Dixie store.
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Farmer Brothers Hires Experienced CFO Fisher
Farmer Brothers, a leading roaster, wholesaler and distributor of coffee, tea and allied products, has appointed Vance Fisher as chief financial officer. Brad Bollner, who has served as the company’s interim CFO since August 2023, will remain with the company as its vice president of finance.
“Vance is an experienced CFO with a proven track record of helping organizations grow revenue and EBITDA,” said Chief Executive Officer John Moore. “We are excited to have him join our leadership team as we continue to unlock the full potential of our direct store delivery (DSD) network and drive strategic, long-term growth. We are also especially appreciative of Brad’s diligence and contributions throughout our recent transition.”
Fisher, who has more than 25 years of financial leadership experience, most recently served as CFO of Nothing Bundt Cakes, where he helped triple the company’s EBITDA in as many years. He has also previously served as CFO of Dunn’s River Brands, a DSD food and beverage company, and Daisy Brand, where he helped drive revenue and profitability growth by four-fold during his nine-year tenure.
Fisher holds bachelor’s degrees in both accounting and finance from the University of Oklahoma.
“Farmer Brothers has long been regarded as an industry leader and expert in coffee and I am excited to be joining the company at such a pivotal time as it refocuses on its DSD business,” said Fisher. “I look forward to working with John and team to build on recent success as the company focuses on further improving our cost structure, generating revenue and driving top line growth.”
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Sprouts ‘New For You’ Products Include RTE Burritos
In May and June, Sprouts Farmers Market will release a variety of new and exclusive products that are health-focused and innovative. The natural grocer prioritizes seasonal, innovative and attribute-driven products like organic, plant-based, keto, paleo and more.
Shoppers rely on Sprouts for introducing them to new, exclusive, and unique products and each month, shoppers can look for “New For You” icons throughout the store to discover these specially curated items.
The “New for You” exclusive to Sprouts products available in May include:
- In the bakery, Sprouts vegan muffins are available in three new flavors. These are made using whole, simple ingredients with no artificial colors or preservatives.
- Vegan Blueberry (4-pack)
- Vegan Cranberry Orange (4 pack)
- Vegan Double Chocolate (4 pack)
- Sprouts brand seasonal Cherry Vegan Protein – made with non-GMO ingredients and is allergen friendly. Each serving offers 20 grams of protein, 5 grams of carbohydrates and 2 grams of fat.
- Sprouts brand Cherry Whey Protein – made with hormone and antibiotic free whey protein and offers 18 grams of protein, 4 grams of carbohydrates and 1 grams of fat per serving.
- In the frozen aisle, Sprouts Grain Free Original Tortillas (6” or 10” sizes) – a low carb and grain free alternative to traditional tortillas.
- Four new items from PuraVida. PuraVida’s mission is to provide products that are made with ethically sourced, all-natural ingredients that are packed full of nutrients and vitamins that taste delicious.
- Fire Roasted Mexican Style Street Corn
- Garlic Parmesan Green Beans
- Flame Grilled Spicy Sesame Broccoli
- Flame Grilled Provençale Vegetables
- In the meat and seafood department, shoppers will find Sprouts skewers in three new varieties:
- Jamaican Jerk Salmon Skewer Meal – featuring responsibly sourced salmon, onion, bell pepper and zucchini
- Gourmet Chicken Skewers in four flavors: Cilantro Lime, Fiery Orange, Black Garlic and Korean BBQ
- Gourmet Beef Skewers in three flavors: Black Truffle, Korean BBQ and Black Garlic
- Teton Waters Ranch, Top Dogs – made from a blend of mushrooms, carrots and butternut squash, these Top Dog hot dogs are high in flavor and low in saturated fat, sodium, cholesterol and calories. They are gluten-free, certified humane using grass-fed beef with no hormones or antibiotics. Fully cooked and ready to enjoy topped with your favorite condiments.
- Jeff’s Garden Foods proudly sources the best ingredients from the garden to create healthy, flavorful pantry items that are made with non-GMO, gluten-free ingredients that do not include artificial flavors or colors. The three new items are:
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- Spanish Smoked Paprika Olives
- Southwestern Chili Spiced Olives
- Italian Antipasto Olives – a colorful combination of large green olives, tangy pepperoncini, bell peppers and savory garlic.
- Koops’ Organic Honey Mustard – Koops’ uses the finest ingredients that are non-GMO, gluten-free and organic along with simple processing to create their products. The Honey Mustard is a decadent blend of sweet and subtle that elevates anything you add it to.
- In deli, shoppers will find several freshly made Sprouts salads that are chef-created full of healthy veggies and unique toppings, including:
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- Chicken Cobb Salad
- Better Beet with Pecans Salad
- Mediterranean Greek Salad (Family Size)
- Miso Tangy Crunch Salad
- Little Sesame was started by two veteran chefs. The products use simple, high-quality ingredients that are Kosher, made with organic regeneratively farmed chickpeas and non-GMO. The two new items exclusively available at Sprouts are:
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- Tahini Sauce
- Preserved Lemon Hummus
The “New for You” products that will be available in June are:
- Sprouts bakery items are created with high-quality, natural ingredients that do not include artificial colors, flavors or preservatives:
- Black Cherry Biscotti
- Vegan Triple Berry Muffins
- Vegan Cherry Granola Cookies
- Blueberry Lemon Cookies
- Sprouts Cherry Balsamic Chicken One Pan Meal made from chicken that is always fresh and never frozen and raised with no antibiotics. Comes with Romanesco, cauliflower, green beans, dried cherries and feta cheese. This meal is ready to bake and enjoy.
- Cherry Balsamic Salmon One Pan Meal featuring salmon that is responsibly sourced served withRomanesco, cauliflower, green beans, dried cherries, and feta cheese. . This meal is ready to bake and enjoy.
- Force of Nature – These eco-friendly meats are 100 percent grass-fed, pasture-raised and wildlife-friendly. The company has a conservation focus and a steward of the land. Two new products that will be available are:
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- Classic Ancestral Beef Grassfed Meatballs
- Homestyle Bison & Beef Meatballs
- Sprouts Gourmet Chuck & Brisket Blend Burgers made from premium chuck and brisket ground beef. Topping and flavor options include caramelized French onion, Steakhouse peppercorn, Jalapeno, Bacon and Cheddar
- Sprouts Duets are a fun and indulgent treat in the frozen aisle – perfectly paired sorbet and gelato combinations and are crafted to perfection. The new Gelato flavors found in the frozen aisle:
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- Sour Cherry & Italian Sweet Cream Gelato
- Passion Fruit Sorbet & Italian Sweet Cream Gelato
- Mango Sorbet & Coconut Gelato
- Raspberry Sorbet & Chocolate Gelato
- Coconut Sorbet & Chocolate Gelato
- Seasonal Cherry Chocolate Gelato
- Seasonal Sour Cherry Sorbet made with all-natural ingredients
- Sprouts ready-to-eat burritos found in the frozen department make a delicious lunch or dinner. The burritos are hand rolled using the best ingredients and are high in protein. The new flavors are:
- Chicken Fajita Burrito
- Carne Asada Beef Burrito
- Pork Al Pastor Burrito
- Bean and Cheese Burrito
Sprouts is open daily and welcomes shoppers with a farmers market experience and open layout featuring fresh produce at the center of the store. For a list of stores by region or to see other locations coming soon, visit sprouts.com/stores.
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