Ex-Football Player Clay Matthews Stars in Bar-S Parody Brand Spot
Former professional linebacker Clay Matthews takes on the role of Golden Locks in Bar-S Foods’ new parody brand spot, Golden Locks and the Three Fridges.
Bar-S consumers’ affinity for football, paired with the former pro athlete’s iconic long blonde hair, made Matthews the perfect celebrity partner for the campaign. Research showed that the fairytale theme would resonate with our target audience and their children, thus reinforcing the brand’s commitment to family-friendly values and accessible, delicious products.
“I loved being part of Bar-S Foods’ reimagined fairytale—it’s funny, clever, and guaranteed to make everyone smile,” said Matthews.
The 90-second parody commercial mirrors the original Goldilocks plot and supports the brand’s new tagline, “Bar-S. It’s Just Right.” However, rather than face a few bowls of porridge, Golden Locks has to choose from three refrigerators. The first is home to a loudly dressed designer meat “salesman” who offers Golden Locks name-brand meats that are way overpriced.
The second holds a roughly 40-year-old man who lives with his mom and has no taste or variety in his meal choices. It isn’t until he discovers the third fridge, stocked with Bar-S products, that Golden Locks finds the perfect balance of quality and value, appealing to his sense of taste and budget.
“Since the majority of our consumers have young children, we saw parody fairytales as the perfect vehicle for reaching the whole family,” said Linda Rodriguez, Bar-S’ marketing director. “The campaign not only showcases our diverse range of products but also highlights our dedication to providing exceptional value without compromising on taste.”
The creative strategy was orchestrated in collaboration with Heart & Soul Marketing, a full-service creative agency based out of Phoenix, Arizona. The campaign will be aired on CTV in select markets and across digital and social media.
To watch the full-length parody commercial visit this link and be sure to follow @barsfoods on YouTube, Instagram, and Facebook.
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Newport Avenue Market Joins in Donating Peanut Butter for Kids
Some things are better together: peanut butter and jelly, peanut butter and chocolate…and peanut butter and children. It’s true: for growing bodies, peanut butter provides a whopping eight grams of protein per serving and acts as the main building block for strong muscles, bones and immune systems. But for students facing food insecurity, separated from reliable, low-/no-cost school-year meal programs, summer can be a time of hunger. Further, area food banks regularly run low on this precious and nutritious commodity.
Enter Newport Avenue Market and Kendall Auto Group, who stirred up a plan to blow the lid off their annual peanut butter donations to NeighborImpact—Central Oregon’s longtime nonprofit that supports neighbors in need of food, housing and other resources. An area-wide call to action mobilized generous shoppers and Kendall Auto Group patrons, and organizers collected a remarkable 9,700 jars of golden goodness—over 1,500 more containers than last year which, frankly, is just…nuts. A lot of nuts.
“No one wants to think of kids going hungry, especially during summertime, when life should be most carefree. But the old adage about many hands making light work is true; coming together, we were able to accomplish even more,” said Lauren G.D. Redman, CEO & president, Newport Avenue Market. “Having a dedicated, community-minded partner like Kendall Auto Group, plus many mission-focused neighbors, helped us make this enormous donation of a much-needed commodity. We’re always grateful to be a part of this annual event and are already planning on how to break the 10,000-jar mark next year.”
Some might say that’s spreading it on a little thick, but Redman and her community cohorts are committed to ensuring the sweetness of summer for area students who need it most—one sandwich at a time.
Located on the west end of beautiful Bend, Oregon, and locally owned since 1976, Newport Ave. Market serves as the food hub of Central Oregon, offering shoppers both mainstream and specialty grocery options, all in a vibrant environment. Their expansive selection of high-quality, in-demand food and beverage items keeps shoppers on their toes. The store employs over 180 “internal foodies,” and is 100% employee owned.
With an atmosphere where people in the community come together for all things food, not to mention a selection of over 500 brews to choose from, Newport Avenue Market has become the food hub of Central Oregon. For more information about Newport Avenue Market, please call 541-382-3940 or visit www.newportavemarket.com.
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Amcor Launches Bottles of the Year Program
Amcor, a global leader in developing and producing responsible packaging solutions, launched its Bottles of the Year program. Annually, Amcor Rigid Packaging Bottles of the Year will recognize the best in innovative and responsible packaging designs that meet the latest trends in consumer preferences in the beverage, spirits & wine, food & dairy, home & personal care and healthcare segments.
“We are excited to launch the Bottles of the Year program and celebrate the best in packaging design,” said Terry Patcheak, vice president of R&D, sustainability and project management at Amcor Rigid Packaging. “Our designers are constantly pushing the boundaries of what is possible with packaging, and we are proud to highlight their work through this program. With Bottles of the Year, our goal is to inspire and empower consumers, manufacturers, brands, and enthusiasts with elegant, thoughtful, and responsible packaging designs.”
Amcor’s designers and product engineers are known for their innovative problem-solving and ability to create features consumers and brands want – especially in a world that’s increasingly focused on responsible packaging. The bottle concepts featured in the Bottles of the Year program highlight eye-catching designs that cater to evolving consumer preferences and incorporate the latest technology in polyethylene terephthalate plastic to deliver a more responsible packaging choice.
A collection of five bottle designs, the Bottles of the Year are ready to be refined for commercialization. The designs highlight stand-out innovative packaging opportunities for brands in the beverage, spirits & wine, food & dairy, home & personal care, and healthcare industries. In addition to the specific design attributes, this year’s bottles have been thoughtfully created to deliver on key consumer trends including empowerment, simplification, value, identity and connection.
“The bottles featured in this inaugural release were designed to address some of the most pressing customer and consumer concerns,” Patcheak added. “For example, the bottle designed for the beverage segment is for our hot fill customers who have been waiting for a rib-less option all enabled through Amcor’s PowerPost base technology. Our spirits & wine bottle features Quantum technology in a 375 ml Nordic shape. Our designers carefully crafted a bottle for both customers that is easily distributed in multipacks thanks to a unique inner-locking design feature.”
The bottle designs featured in the Bottles of the Year program are the result of cross-functional collaboration among marketing, industrial design – ScorCreative the in-house studio design team – and product development. Individuals from these teams came together to fuse their cutting-edge ideas into innovative concepts that break through traditional norms, reaffirming Amcor as the industry leader in packaging innovation.
For more information about the Bottles of the Year program, please visit www.amcor.com/bottles-of-the-year.
Amcor is a global leader in developing and producing responsible packaging solutions across a variety of materials for food, beverage, pharmaceutical, medical, home and personal-care, and other products. Amcor works with leading companies around the world to protect their products and the people who rely on them, differentiate brands, and improve supply chains through a range of flexible and rigid packaging, specialty cartons, closures, and services.
The company is focused on making packaging that is increasingly lighter weight, recyclable and reusable, and made using an increasing amount of recycled content. In fiscal year 2023, 41,000 Amcor people generated $14.7 billion in annual sales from operations that span 218 locations in 41 countries.
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