Hain Celestial Sells ParmCrisps to Our Home
Hain Celestial Group, a leading global health and wellness company whose purpose is to inspire healthier living through better-for-you brands, has completed the sale of its ParmCrisps snack brand to independent wholesome snacks company, Our Home. The transaction further optimizes Hain’s better-for-you portfolio and streamlines its supply chain to drive greater operational efficiency and margin expansion. Proceeds from the sale will be used to pay down company debt.
“By divesting ParmCrisps, we can continue to prioritize driving market reach and category scale of our core better-for-you brands,” said Wendy Davidson, Hain Celestial Group president and CEO. “This transaction further simplifies our better-for-you portfolio and streamlines our supply chain for operational efficiency and margin expansion.”
Earlier this year, Hain announced strategic actions to advance the company’s Hain Reimagined transformation by focusing on accelerating growth in key brands across snacks, baby and kids food, beverages, meal prep and personal care, and simplifying its global operating footprint. These efforts have included the sale of cookie brand Thinsters and the Queen Helene personal care brand, along with sub-category exits across its product portfolio.
With the sale of ParmCrisps, Hain will reduce its manufacturing footprint and co-manufacturer network while also streamlining its vendor base. The company recently released its Q4 and Full Year 2024 earnings and reported delivery of its updated guidance, gross margin expansion, and improvement in debt leverage.
In Fiscal 2025, the company is focused on commercial execution and leveraging the benefits of its scale model to expand reach and accelerate top- and bottom-line growth to deliver long-term shareholder value.
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Albertsons Debuts Overjoyed, Overjoyed Boutique Lines
Albertsons Companies, Inc. has introduced its newest Own Brand, Overjoyed , marking the company’s first major private label debut in recent years. Designed to inspire and elevate every occasion, Overjoyed offers shoppers a curated selection of colorful and tasty products including cupcakes, candles and liners; cookies; chocolatey trail mixes; cheesecakes and sprinkles. An extension of Overjoyed, Overjoyed Boutique features decorative vases, candles and seasonal gifts to make every day sparkle.
Overjoyed and Overjoyed Boutique are available now in Albertsons Cos. stores including Albertsons, Safeway, Vons, Jewel-Osco, ACME and Shaw’s.
“At Albertsons Cos., we are dedicated to bringing people together around the joys of food, and our newest Own Brand, Overjoyed, underscores this commitment by helping shoppers celebrate the joys of every day and connect with loved ones,” said Brandon Brown, SVP Own brands for Albertsons Cos. “We are constantly evaluating how well we’re meeting our customers’ needs through our Own Brands portfolio, and we realized we had an opportunity to create a brand to celebrate life’s every day, special moments.
“With Overjoyed, we look forward to helping our loyal customers create an emotional connection and lasting memories from hosting a hot fudge sundae party to surprising the family with cupcakes for dessert to treating a teacher or neighbor with holiday trail mix ‘just because’.”
Overjoyed high-quality products can be found throughout the store in key categories including bakery and décor, snack mixes, candy, cookies and celebration supplies. Shoppers will be tempted by indulgent treats such as French macarons , s’mores trail mix and chocolate fudge brownie ice cream cake . For customers looking to create their own desserts, Overjoyed offers whimsical fairytale princesses or dinosaurs and sharks sprinkles , colorful cupcake liners , decadent chocolate chips and marshmallows, to name a few.
Overjoyed Boutique features giftable items for any occasion such as a scented candles, elegant flower vases and seasonal décor. Additionally, each holiday season, the line will introduce seasonal items and treats to celebrate such as vampire fang gummies and decorate-your-own graveyard cookie kits for Halloween.
Promoted via the company’s email, social and digital channels, marketing features a lively color palette, captivating details, sparkles and a consistent teal logo, bringing the brand’s optimistic, cheerful and magnetic personality to life.
This is the latest addition to the company’s Own Brands portfolio, which includes trusted household names such as Signature SELECT, O Organics, Lucerne, Open Nature, Primo Taglio, waterfront BISTRO, Soleil and Value Corner.
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Buckeye Vodka Teams With Ohio State Athletics Department
Buckeye Vodka, the #1 Ohio-made vodka, has secured a sponsorship with The Ohio State University Department of Athletics, beginning August 2024. For the first time, Buckeye Vodka is a Proud Sponsor of Ohio State Athletics, brokered through the departments multi-media rights partner Learfield, the media and technology company powering college athletics.
Just in time for tailgating season, Buckeye Vodka will be making a splash across local and national media outlets, celebrating, and building excitement around this relationship. The product will be available at all events throughout the year at both the Ohio Stadium and the Schottenstein Center.
Buckeye fans can enjoy their favorite Ohio-made vodka at collegiate football and basketball games. A family-owned and operated business, making premium craft vodka that’s distilled 10 times, Buckeye Vodka is hailed by fans throughout the state as the smoothest vodka.
“The relationship with The Ohio State University Athletics just makes sense. The brands align very well. We are thrilled to bring two winning traditions together in this way and share the story of Buckeye Vodka with Buckeye Nation,” said Jim Finke, co-founder of the vodka company. “Ohio State Athletics is an incredible brand with a winning tradition. They are particular about who they take on as sponsors.
“Enjoy Buckeye Vodka at your tailgates, share it at home with your friends and ask for it by name at your favorite establishments not just on game days but any day you’re enjoying a refreshment. As always, we ask that everyone please drink responsibly.”
“We are excited to welcome Buckeye Vodka as a Proud Sponsor of Ohio State Athletics,” said Todd Knisley, vice president & general manager at Ohio State Sports Properties. “Their commitment to quality and passion for supporting local communities aligns perfectly with our mission at The Ohio State University Athletics.”
Buckeye Vodka continues to lead Ohio’s alcohol and vodka industry with a handcrafted production method that is meticulous and distinct. From its inception, it has boasted the true “Spirit of Ohio” – rock-solid determination in the face of adversity. The company tests and compares every batch against the leading national brands and will not stop until it’s the smoothest. This personal attention to detail ensures that each bottle is just as good as the last, offering top shelf vodka without the top shelf price.
The vodka is carefully handcrafted right in Ohio’s Miami Valley. For over a decade, the team has tested and compared each distillation and filtration batch against the leading national brands. Its use of distilled water has contributed to the distillery’s success in producing a clean, smooth and consistent experience every time. This personal attention to detail ensures that every bottle is just as good as the last.
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