Red Bull Zero Has Wiiings, No Sugar
Red Bull kicks off the new year with the launch of the all-new Red Bull Zero in the United States. With zero sugar, and its own unique taste, this beverage adds an exciting option to its energy drink lineup. The beverage is crafted with monk fruit extract and other sweeteners, offering the same wiiings as Red Bull Energy Drink. It is available nationwide.
Red Bull Zero stands apart from Red Bull Sugarfree, offering a vibrant and balanced taste that combines notes of pineapple, vanilla, and tutti frutti, with a pleasant sourness. Packaged in sleek, 8.4 fl oz matte light-blue cans, It delivers a bold taste experience providing the same wiiings as Red Bull Energy Drink with zero sugar. It’s handy for those late-night study sessions, morning commutes, long workdays, evening workouts, or enjoying late night out with friends.
New Red Bull Athlete Noah Ohlsen shares his enthusiasm for the new Red Bull Zero:
“I’m most often drinking Red Bull Zero in-between my sessions. After a break, when I’m gearing up for the last part of my day, I’m grabbing a Red Bull Zero. It’s also my go-to on rest days because it has zero sugar, so I don’t need as much fuel and it’s a perfect drink for that.”
For more information, visit redbull.com/us-en/energydrink/red-bull-zero
The launch coincides with the debut of the Red Bull Zero Missed Workouts Challenge, a free 30-day program designed to inspire fitness enthusiasts. Each day, participants unlock a virtual “gym locker” revealing games, physical challenges, collectible badges, and prizes. Featuring motivation from Red Bull athletes and branded talent like Bergen Reilly, Kai Lenny, Jagger Eaton, Ian Walsh, Aaron Colton, Kate Courtney, Demi Bagby and Daisy Vasquez, the challenge is open to all at redbull.com/zeromissedworkouts. No purchase is necessary.
Learn more at redbull.com/us-en/energydrink/red-bull-zero.
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Bitchin’ Sauce Launches Single-Serve Chipotle Packaging
Bitchin’ Sauce, the award-winning almond dip brand, is excited to introduce new single-serve Chipotle Bitchin’ Sauce. At 1.75 ounces, they are perfectly sized for on-the-go convenience, making them ideal for dipping, spreading, and smothering everything from sandwiches and wraps to chips and veggies. Packed with bold, smoky flavor, they offer a quick and easy way to elevate any food.
Chipotle Bitchin’ Sauce offers classic Southwest heat with bold, smokey spices, made from chipotle peppers and raw California almonds. Gluten-free, dairy-free, and free from artificial ingredients, this dip is rich in umami, low-carb, Kosher, and Project Non-GMO certified. Perfect for a range of dietary preferences, it empowers customers to elevate their meals with flavor, nutrition, and convenience.
“Our goal is to create sauces that are not only packed with bold flavor but also with real, high-quality ingredients that anyone can enjoy,” says Starr Edwards, Founder and CEO of Bitchin’ Sauce. “The convenient single-serve packaging is the perfect size for people on the go, making it easier than ever to enjoy the sauce they love – anytime, anywhere.”
As demand for plant-based and healthier options continues to grow, Bitchin’ Sauce is committed to crafting almond-based dips made from high-quality ingredients, free from gums and emulsifiers. New single-serve Chipotle Bitchin’ Sauce aims to provide consumers with nutritious, flavorful choices that align with their lifestyles.
Single-serve Chipotle Bitchin’ Sauce is now available in restaurants, food service operators, and retailers, such as Starbucks, Meta’s Canteen, and UNFI, making it easy to enjoy bold, nutritious flavors wherever you are. It offers tasty, healthy options for vegan, gluten-free, and dairy-free eaters, or anyone seeking flavorful, nutritious choices anytime.
Founded 14 years ago at a lone farmers market stand, Bitchin’ Sauce pioneered the nut-based dip movement, creating a whole new category of almond spreads. The brand takes pride in using only high-quality ingredients, ensuring that every flavor is gluten-free, vegan, Project Non-GMO certified, and totally Bitchin’. This commitment meets the growing demand for better-for-you options, appealing to everyone seeking delicious ways to dip, spread, and smother. Their award-winning dips are available in over 17,000 stores worldwide such as Costco, Sprouts, Target, Walmart, Whole Foods Market, and more. Try their creamy dips on your favorite savory foods — from fish tacos to Bitchin’ Burgers! Sold in the refrigerated dip section.
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BREAKING: SFA Announces Return to California With Winter FancyFaire*
The Specialty Food Association announced today the launch of a new trade show. Winter FancyFaire* will make its debut in San Diego in January 2026 over three days, centered at the San Diego Convention Center but also spreading beyond it, creating a culinary campus of discovery, connection, and trendsetting.
SFA developed Winter FancyFaire* with an eye towards the future, seeking to offer participants first-to-market opportunities and a first look at the future of specialty food by expanding the ways that makers can bring their products to market and how they are experienced by attendees. The trade show will offer multiple engagement opportunities, welcoming emerging and established makers alike, while putting a spotlight on key consumer trends and the products that fulfill them.
“Innovation is the lifeblood of the CPG industry, and the mission of SFA is to help that innovation come to market,” said Bill Lynch, president of the Specialty Food Association (SFA). “However, we recognize that the industry has changed and starting, growing and sustaining a CPG brand is more challenging than ever. Winter FancyFaire* was designed with this reality in mind, providing brands of all sizes a unique platform to connect with the buying community, gain valuable insights, and explore opportunities for growth.”
Following its 2026 debut in San Diego, WFF* will move to San Francisco in 2027. The two California cities, renowned for their food cultures, enhance the value of the show for participants by providing access to an abundance of retailers, restaurants, and suppliers that’s nearly unmatched anywhere else in the United States.
The current schedule for Winter FancyFaire* is:
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2026 Winter FancyFaire* – January 11-13, San Diego
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2027 Winter FancyFaire* – January 17-19, San Francisco
WFF* will also take advantage of these locations by offering activations and experiences that go beyond the convention centers to immerse participants in the local retail and culinary scenes. “The trade show world – and its attendees – are rapidly evolving,” said Phil Robinson SFA svp of member development. “According to a recent Freeman Trends Report, Millennials and Gen Z will make up 75% of the U.S. workforce by 2030. The expectations of these generations regarding trade shows include more experiential product discovery; identification of trends before they hit the mainstream; immersion and inspiration from local culture; and more data-driven, real-time wayfinding, matchmaking, and socializing. Winter FancyFaire* has been developed from the ground-up to meet these expectations.”
Further reinforcing the centrality of innovation at the new trade show, SFA has also announced that it will celebrate the 2025-26 sofi™ Award winners during WFF* 2026. This reflects a shift in schedule for the sofi Awards, which recognize specialty food’s best and most innovative products, to the start of each new year.
With the launch of Winter FancyFaire*, SFA has also announced the sunsetting of the Winter Fancy Food Show after 2025.
The Summer Fancy Food Show will remain unchanged, with the 2025 trade show taking place June 29 – July 1, 2025, at the Javits Center in New York City.
As with all SFA trade shows, Winter FancyFaire* will be open only to qualified members of the specialty food trade, industry affiliates, and media. To learn more about the event and to subscribe for email updates, please visit winterfancyfaire.com.
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