The U.S. Food and Drug Administration is revoking the regulation authorizing the use of brominated vegetable oil in food. Brominated vegetable oil is a vegetable oil that is modified with bromine. The agency concluded that the intended use of BVO in food is no longer considered safe after the results of studies conducted in collaboration with the National Institutes of Health found the potential for adverse health effects in humans.
The FDA has regulated BVO as a food additive since the agency removed it from the codified list of Generally Recognized As Safe or GRAS substances in 1970. As authorized, it was used in small amounts to keep the citrus flavoring from floating to the top in some beverages, and manufacturers were required to list BVO, or the specific brominated vegetable oil such as brominated soybean oil, in the ingredients list if it was used. Few beverages in the U.S. contain BVO.
The FDA is taking this action as part of our regulatory authority over ingredients added to food, which includes reassessing previously evaluated food ingredients and addressing safety concerns. Reassessing the safety of food ingredients as new, relevant data become available, is a priority for the FDA and a key part of our food safety mission.
The rule is effective on Aug. 2. The compliance date for this rule is one year after the effective date, to provide the opportunity for companies to reformulate, relabel, and deplete the inventory of BVO-containing products before the FDA begins enforcing the final rule.
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Masthead Limited, the Christchurch-based investment firm, has acquired the Wedderspoon Organic Group, a leading Manuka honey brand, and plans to consolidate its consumer brand portfolio into a new holding company called Florenz. Mike Tod will lead Florenz as chief executive officer.
“We believe in the ability of Kiwis to compete and win on the global stage and have installed an outstanding team at Florenz with deep global experience,” said Tod. “Through Florenz, we have started assembling and growing a complementary series of businesses. Florenz is actively looking at other investment opportunities as it seeks to grow a world-class export business to further strengthen the New Zealand economy.”
Establishing a base in the United States to accelerate the growth of Florenz products into North America is a key first step. With its presence in more than 23,000 retail stores including Walmart, Costco and Whole Foods, Wedderspoon provides a foundation on which to build momentum.
Wedderspoon Organic, the largest seller of New Zealand sourced and manufactured Manuka honey products in North America, has experienced impressive growth and success. Founded 19 years ago, its products range from bottled Manuka honey to Manuka honey lozenges, drops and apple cider vinegar, as well as Bee Propolis throat sprays. Under chief executive officer Rebecca Remley,
Wedderspoon has steadily grown a highly customer-focused business of scale in one of the most challenging markets for New Zealand products to flourish.
“We are privileged to become the new custodians of the Wedderspoon brand and to support the growth of the New Zealand Manuka honey industry by building more global awareness of this incredible natural product,” added Tod. “It is terrific to be able to support Rebecca and her team on this next chapter of the Wedderspoon journey as the company seeks to accelerate growth through online and bricks-and-mortar sales in the United States, Canada and Europe. Product innovation is a key enabler of this type of success, and the team has exciting customer-led product developments in the pipeline.”
Florenz also owns New Zealand-based vitamins and supplements exporter Xtend-Life Group, ingredients manufacturer Dry Food New Zealand and innovative blackcurrant-based sports performance supplement exporter, 2Before Performance Nutrition, which was purchased from Government-owned Plant and Food Research. In addition, Florenz is a cornerstone shareholder of iconic New Zealand herbal remedies company Harker Herbals Products, which was established more than 40 years ago.
Florenz is a subsidiary of Christchurch-based investment company Masthead Limited, a commercial arm of the Stewart family. Masthead Limited is an active corporate investor in New Zealand public and private equity markets. Its most recent divestment was the sale of premium petfood manufacturer Ziwi. Florenz is an active investor in wellness related companies with products backed by science and curated in New Zealand.
Founded in 2005, Wedderspoon is a passionate steward of Manuka Honey-based products that awaken energized living. Wedderspoon offers a dynamic collection of expertly crafted products that capture the lusciously rare and powerful nature of genuine Manuka Honey, which is exclusively produced by bees feeding off the Manuka bush on New Zealand’s North and South Islands. From its use in the kitchen, in beauty and active lifestyle self-care rituals and more, Wedderspoon Manuka Honey’s vibrant properties make it one of the most highly sought after holistic ingredients in the world.
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More than 29,000 specialty food and beverage industry professionals came together for the Specialty Food Association’s (SFA) sold-out 68th Summer Fancy Food Show, June 23-25 at the Jacob Javits Center in New York City.
The Fancy Food Shows are where the specialty food and beverage industry gather for product discovery, networking, trendspotting, and education. More than 2,400 domestic and 56 international companies across 40+ specialty food and beverage categories exhibited at the Show. In addition to makers and buyers, the show attracted industry affiliates, press, influencers, investors, and trendspotters thanks to the diversity and quality of products on display, thought-provoking Keynotes, events including the inaugural SFA Gala and three sold out retail tours, and other attractions.
Specialty food sales across retail, foodservice, and ecommerce grew 6.5 percent to a whopping $206.8 billion in 2023, according to the findings of SFA’s 2024-25 State of the Specialty Food Industry research, presented for the first time at a standing-room-only session on Sunday at the Javits Center.
“This year’s Show highlighted our incredible specialty food community in so many different ways, and SFA appreciates everyone who participated,” said SFA President Bill Lynch. “It was the place to be for a captivating keynote with Whole Foods Market CEO Jason Buechel and an insightful fireside chat with Kristen Kish, who also hosted our SFA Awards Gala. The exhibitors brought their best to the Show yet again, and the collective energy this year was palpable. We saw innovations in product format, flavor, and more that will reverberate through the wider food industry in the months to come.”
Exhibitors Love the Summer Fancy Food Show
“Summer Fancy Food Show is by far the most relevant time and place in the world for anyone driving or seeking innovation in food and beverage, where opportunity and community converge.” — Tsepo Montsi, Co-Founder, Monatea
“Reflecting on our journey, showcasing at one of the nation’s premier food shows was an unforgettable experience. Our team at Peepal People had the chance to unveil our refreshed identity at this year’s Summer Fancy Food Show, and it was incredibly well received by our peers, the press, and retailers alike. Our heartfelt thanks to (included) CPG and Specialty Food Association for their steadfast commitment to fostering diversity within the CPG industry. Their support has been pivotal since day one, connecting us with a network of peers, mentors, and fellow founders dedicated to enriching the food landscape with inclusivity and vibrancy.” — Alyzeh Rizvi, Co-Founder/CEO, Peepal People.
“One of the best Fancy Food shows we’ve ever exhibited at, from logistics to buyer attendance to educational opportunities and special events, everything was great. Best of all, the overall show energy was a vibe. Everyone I spoke with felt it – attendees and exhibitors alike were happy to be there and excited to be a part of the community. Bravo!” — Jill Giacomini Basch, Co-Owner / CMO, Point Reyes Farmstead Cheese Company
Summer Fancy Food Show Highlights
Inspiring education programming including the reveal of the new State of the Specialty Food Industry 2024-25 annual research report and sessions from notable speakers and brands like Whole Foods Market CEO Jason Buechel, Top Chef host Kristen Kish, Hot Ones by Heatonist, Food Tank, the SFA Trendspotter Panel – and more – drew 3,000 attendees to 30+ sessions over three days.
Artisan food and beverage products from 2,400+ exhibitors at dynamic booths that featured exciting special guests like Giada de Laurentiis, who paid a visit to the Ciao Imports booth to promote her Giadzy line of products, and others.
Debut District in Halls D&E, a featured area that hosted more than 150 booths for first-time exhibitors, new products, startups, and incubators.
Product Pavilions dedicated to the hottest categories including Bakery; Beverage; Confectionery, Sweets & Snacks; Deli; Plant Based.
Exhibitors from 56 countries, spread across 29 International Pavilions representing Africa, Asia, Europe, North America, Oceana, and South America, including the Show’s partner country, Spain, where live cooking demonstrations and educational sessions delighted audiences.
State and Regional Pavilions included Brooklyn, Georgia, Massachusetts, Michigan, New Jersey, New York, North Dakota, Pennsylvania, the Southern United States Trade Association (SUSTA), US Virgin Islands, Vermont, and Virginia.
A bustling Supplier Diversity Pavilion featured (included) CPG: Aaji’s; JOI; KULA Foods; Nepal Tea Collective; Peepal People Sauces LLC; Poppa’s Custard Company; Recoup Beverage, Inc.; Shire’s Natural; Sweet Fields LLC; Tal’s.
The winners of the five sofitm Grand Honors Awards were revealed at the SFA Awards Gala on Monday, June 24, hosted by Kristen Kish of Bravo’s Top Chef.
The 2024 Grand Honors Award winners:
Insight into and emerging trends in specialty food, courtesy of the SFA Trendspotter Panel: Melanie Bartelme, associate director, Mintel Food & Drink; Mikel Cirkus & Hannah Rogers, dsm-firmenich, Taste, Foresight & Trenz; Kat Craddock, editor in chief, SAVEUR; Jenn de la Vega, chef, stylist, cookbook author, trends expert, Randwiches; Jeanette Donnarumma, Emmy award winning producer, content creator and recipe developer and charcuterie maker; Dr. Beth Forrest, The Culinary Institute of America; Jeanne Houchins RD, global communications executive, WSET; Thomas Joseph, executive vice president, Culinary, Marquee Brands/Martha Stewart, Sur La Table; Chala June, freelance culture & lifestyle writer; Sarah Lohman, culinary historian, author, and public speaker; Klancy Miller, freelance, For the Culture; Kara Nielsen, Kara Nielsen Food Trends; Chef Clara Park, claraparkcooks.com, chef, teacher, consultant and writer; Stan Sagner, Founder, We Work for Food – CPG and Hospitality Consultancy; Cathy Strange, Ambassador of Food Culture, Whole Foods.
Junior Trendspotter GenZ trends perspective from the Drexel Food Lab/Certificate in Food Entrepreneurship and Innovation students.
Food Rescue and Donation. The SFA operates an Exhibitor Food Donation Program in partnership with City Harvest to ensure unused food makes it to New Yorkers in need. 125 volunteers rescued 95 pallets of specialty food, which were then delivered to six of City Harvest’s partner agencies around New York City.
The next Fancy Food Shows are the 2025 Winter Fancy Food Show, January 19-21 in Las Vegas and the 2025 Summer Fancy Food Show, June 29-July 1, in New York City.
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