¡Yo Quiero! Celebrates Texas Football Team Moms
¡Yo Quiero! has partnered with Dave Campbell’s Texas Football to celebrate some of the most dedicated figures in Texas high school football: Team Moms! Throughout the season, ¡Yo Quiero! will be honoring moms who go the extra mile to support their teams. Nominations for the Team Mom of the Year can be submitted here: www.texasfootball.com/team-mom-appreciation-award/form.
In the lead-up to the big award, 10 moms from across Texas will be recognized with the Team Mom Appreciation Award at games throughout the 2024 season. Each selected mom, who has made a positive impact on her community, will receive an award and a $500 donation to her school during the legendary Friday Night Lights, when Texas high school football takes center stage.
Tara Murray, VP of Marketing for ¡Yo Quiero!, said, “Texans should keep an eye out for ¡Yo Quiero! and the Dave Campbell’s Texas Football crew at games across the state as they honor these deserving individuals throughout the 2024 Texas high school football season!”
¡Yo Quiero! Brands, a family-focused dip company based in Rhome, Texas, is shaking up the national guacamole, salsa and queso category by offering everyone’s favorite dips packed with flavor, made with the fewest additives possible, and featuring quality better for you ingredients. “At the core of it all, we’re just trying to make it easier for families to enjoy their favorite foods together in a healthier way that moms love!” said Murray.
To learn more about the Team Mom Appreciation Award Program and Road Tour, visit here. “At the end of the year, fans will vote at texasfootball.com to help name the Team Mom of the Year,” added Murray.
For over 65 years, the iconic Dave Campbell’s Texas Football media brand has been “the bible” for millions of football fans across Texas. Its annual summer edition is essential reading for rabid football fans, previewing every high school and college team in the state. Known for its comprehensive coverage, TexasFootball.com offers extensive digital content, including team and recruit rankings, scores, exclusive interviews, podcasts, and daily shows. Additionally, TexanLive.com streams over 1,500 live sporting events each year, bringing fans closer to the action.
¡Yo Quiero! Brands is a Texas-based avocado, guacamole, and dip company with state-of-the-art facilities in Rhome, Texas and Guanajuato, Mexico. With a mission of selecting and growing the freshest and finest ingredients, ¡Yo Quiero! creates delicious, hand-crafted products that can be found in most local retailers. Bringing years of experience and dip expertise to the category, ¡Yo Quiero! leads and innovates with integrity and passion. The current lineup of premium handcrafted dips can be viewed on our website. For additional information, recipes, or product availability, please visit www.yoquierobrands.com
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Kelce Brothers Attend Cereal Training Camp, Release Kelce Mix Cereal
General Mills has been scouting America’s favorite football brothers, Travis and Jason Kelce, since they revealed their top cereals last year on their hit podcast, “New Heights.” Earlier this summer, the Kelces took new positions off the field as cereal co-creators of the historic new General Mills cereal: the Kelce Mix, which combines their top three favorite cereals — Cinnamon Toast Crunch, Lucky Charms and REESE’S PUFFS cereal — in one box.
To prepare for this dream job, the brothers attended Cereal Training Camp, which put their passion for competition and love of cereal to the test. Travis and Jason participated in epic cereal challenges to win the chance to create the first-of-its-kind Kelce Mix and be featured on limited-edition, Kelces’ Pick boxes of Honey Nut Cheerios, Cinnamon Toast Crunch, Lucky Charms and REESE’S PUFFS cereal.
Now in advance of their new cereal mix hitting shelves in September, fans can tune in to see the brothers’ experience at Cereal Training Camp in a series of videos that showcase how the duo achieved cereal greatness and emerged victorious by proving their athleticism, ingenuity and undeniable good taste. The content will be featured in TV and online ads, with more extensive footage and behind-the-scenes content available at www.cerealtrainingcamp.com.
“I take my cereal game seriously, and thank goodness, because Cereal Training Camp was no joke,” said Jason Kelce, Kelce Mix co-creator. “The only thing Travis and I know more about than football is cereal — so we’re honored to take home the victory and consider ourselves officially inducted into cereal culture with Kelce Mix.”
“I’ve said that I’d eat a whole box of REESE’S PUFFS cereal in one sitting, and while I stand by that, our creation might just be the new MVP of the cereal aisle,” said Travis Kelce, Kelce Mix co-creator. “We’d go through two to three boxes of our favorite cereals a week when we were growing up, so being able to team up with General Mills now is a full circle moment for us.”
In anticipation of the Kelce Mix hitting shelves this football season, fans have already created their own mashups, giving the Kelce creation rave reviews. Cereal fans and 92%ers can officially get their hands on the new limited-edition Kelce Mix cereal and enjoy limited-edition Kelces’ Pick collectible boxes as a nod to the brothers’ top faves: Honey Nut Cheerios, Cinnamon Toast Crunch, Lucky Charms, and REESE’S PUFFS cereal, which feature the brothers on packaging, giving their stamp of approval.
“There’s something extra special about working with recruits like Travis and Jason Kelce, who have loved our brands since their childhood. It’s a dream partnership for both sides. In fact, creating everything from ads to the limited-edition product was inspired by Travis and Jason’s childhood memories with General Mills cereals. The Kelce Mix hits shelves in just a few weeks and we can’t wait for families across the nation to experience this legendary combination,” said Mindy Murray, brand experience director for General Mills’ Morning Foods.
Kelce Mix cereal and Kelces’ Pick collectible boxes will be available at retailers nationwide for $5.69 beginning in mid – September and a limited-edition Walmart.com exclusive box will drop on 9/28 while supplies last.
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Ford’s Gourmet Foods Awarded NA Marketer of the Year
Ford’s Gourmet Foods, the master distributor for North Carolina-produced brands including Wine Nuts, Fire Dancer Jalapeno Peanuts, Earth Family Organics & Naturals, Southern Yum Pecan Brittle and acclaimed Bone Suckin’ Sauces, started on a drop-down shelf in the Ford’s Produce warehouse and has been awarded the 2024 North American Marketer of the Year Award from The North American Agricultural Marketing Officials.
“Lynn and Sandi Ford and their family have been bringing quality products to market since 1946 at the old city market of Raleigh,” said Agriculture Commissioner Steve Troxler. “Their gourmet line really took off in 1992 when the entire family got involved and they began selling Bone Suckin’ Sauce at local retailers and at the State Farmers Market.
“Ford’s Gourmet Foods was built on hard work, service to customers and quality products. They embraced international marketing and worked closely with our staff to broaden their customer base. You can now find their products in over 80 countries,” Troxler said. “International markets hold tremendous growth opportunities for food businesses and farmers and we are committed to helping them get there.”
Ford’s Gourmet Foods is a fourth-generation, Raleigh, N.C.-based family business with a focus on making and distributing only the best. “We’re very proud as a company and as a family to receive this award and recognition,” said Vaughn Ford, vice president. “North Carolina is a great state to do business in and the Department of Agriculture has given us the support we needed.”
“The harder you work, the luckier you get,” said Patrick Ford, vice president. “This isn’t a journey you can do on your own, you have to nurture your relationships both with your customers and with government agencies. You need both to make it work and be successful. We are also appreciative to our great employees.”
Learn more about Ford’s Gourmet Foods
Learn more about Bone Suckin’ Sauce
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