Boston Red Sox Taps Krispy Krunchy Chicken for Fenway
Get ready, Red Sox Nation, because Krispy Krunchy Chicken, one of the fastest growing hot food concepts in the country, has just been named the Official Fried Chicken of the Boston Red Sox. The fried chicken brand, best known for a national footprint in over 3200 convenience stores, will feature its fresh, hand-breaded chicken tenders and krispy chicken sandwich at Fenway Park as the ballpark’s official fried chicken offering.
Fenway Park, the oldest Major League Baseball ballpark still in use, has an impressive history of over 100 years. In addition to being home to the Boston Red Sox, it is also known for its trademark features like the “Green Monster,” the Pesky Pole, and the Lone Red Seat. The park is well and deservedly known as an icon of sports culture.
And, starting opening day, April 4, fans of both the Red Sox and great chicken have something else to celebrate as Krispy Krunchy Chicken joins the Fenway Park menu. Both jumbo chicken tenders and the all-breast meat chicken sandwich will be available throughout Fenway Park, in addition to other ballpark staples.
“Introducing Krispy Krunchy Chicken to one of Major League Baseball’s most beloved ballparks is a prestigious milestone for our brand,” said Jim Norberg, CEO of Krispy Krunchy Chicken. “This partnership reinforces that our fried chicken truly belongs in the major leagues and we’re proud to call Fenway Park home.”
The agreement with the Boston Red Sox marks the first MLB deal for Krispy Krunchy. With its dominance in convenience stores, the brand is now reaching out to new fans in new places, whether it be in Fenway Park, or universities or other non-traditional venues.
“The Boston Red Sox are excited to welcome Krispy Krunchy Chicken as the Official Fried Chicken of the Boston Red Sox,” said Troup Parkinson, Chief Marketing and Partnerships Officer, Boston Red Sox. “With bold flavors and high quality ingredients, Krispy Krunchy Chicken will elevate the gameday experience for our fans, providing a distinctive new offering to Fenway Park’s food lineup that the entire family can enjoy.”
For more information, visit www.krispykrunchy.com or follow the brand on Facebook, LinkedIn and Instagram.
Krispy Krunchy Chicken®, founded in Louisiana in 1989, is a quick-serve solution for convenience stores, truck stops and universities across the U.S. The store-in-store concept allows licensees to serve hand-breaded, mildly Cajun-spiced fried chicken and all white meat tenders to its guests, to increase their in-store profitability and drive frequency. The full menu also includes an award-winning Cajun Chicken Sandwich, NEW all-white meat nuggets, a variety of sides and the brand’s trademark honey biscuits.
With a weekly chicken sales volume exceeding one million pounds, Krispy Krunchy Chicken operates more than 3,200 retail locations across 47 states in the United States and is rapidly expanding. To learn more about partnering with Krispy Krunchy Chicken, visit http://krispykrunchy.com/partnering.
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Earthbar, EVERY Team on LTO Lattes
Earthbar customers in select California locations can fuel their day with a cutting-edge new protein boost. In partnership with The EVERY Company, Earthbar is rolling out two Limited Time Offering drinks: the Protein Mocha Latte and Protein Matcha Latte. Each latte packs an impressive 12 to 13 grams of protein per serving—without any compromise on taste or texture. The secret ingredient is EVERY’s game-changing protein-boosted beverage syrup, featuring EVERY OvoBoost—a highly soluble, highly digestible egg white protein. With 5 grams of protein per ounce and zero grams of sugar, this first-of-its-kind syrup is designed to seamlessly enhance a range of beverages, making every sip as functional as it is flavorful.
“The ability to add protein to coffee and tea beverages without the grittiness or chalkiness that typically comes with protein drinks has been one of the toughest challenges for the industry,” said Arturo Elizondo, CEO and Co-Founder of EVERY. “With OvoBoost, we’ve created a game-changing ‘Protein Pump’ that allows for easy protein boosting in almost any kind of drink. Whether it’s black coffee, carbonated soft drinks, tea, water – you can now boost them with protein. Our protein syrup is truly a first-of-kind industry disruptor as consumers continue to demand more convenient ways to add protein to their diets without the added calories, chalkiness, or compromises.”
The protein-boosted beverage syrup was specifically formulated to blend seamlessly into coffee, and tea-based drinks, while also working effortlessly in fruit smoothies and milk-based beverages. It delivers functional benefits without altering flavor or texture, allowing for high protein concentrations with no impact to a beverage’s mouthfeel.
The introduction of these new Protein Lattes marks Earthbar’s latest innovation in functional beverages. These offerings join their existing lineup of high-protein fit frappes, reinforcing the brand’s commitment to delivering nutritious and delicious options to its customers.
“At Earthbar, we are always looking for innovative ways to bring functional nutrition to our customers,” said Jennie Foster, Director of Innovation & Retail Marketing at Earthbar. “These new protein lattes are the perfect complement to our evolving menu, and represent our commitment to offering delicious, performance-driven beverages.”
The Protein Mocha Latte and Protein Matcha Latte will be available for a limited time at the following Earthbar locations:
Newport Beach | 2001 Westcliff Drive, Newport Beach, CA 92660
Brentwood | 11640 San Vicente Blvd., Los Angeles, CA 90049
Downtown LA | 523 W. 6th St., Los Angeles, CA 90014
Hollywood Equinox | 1550 N Vine St, Hollywood, CA 90028
West Hollywood | 8365 Santa Monica Blvd. West Hollywood, CA 90069
West Hollywood Equinox | 8590 Sunset Blvd West Hollywood, CA 90069
Northern California
SF Marina District | 2234 Chestnut St, San Francisco, CA, 94123
Union Street Equinox | 2055-A Union St, San Francisco, CA 94123
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Hello fresh Launches The Pets Table at Walmart
The Pets Table, the healthy pet food brand by HelloFresh, has announced its launch at Walmart. The Pets Table’s high quality and minimally processed air-dried recipes will be available both in-store across 201 U.S. locations and on Walmart.com. This marks the first in-store retail distribution for the pet food brand.
Developed with vets and vet nutritionists, The Pets Table’s popular air-dried dog food is made with real ingredients, without any fillers, colors or flavors, and gently cooked at a low heat allowing for outstanding nutrition and flavor. Customers can purchase Chicken & Sweet Potato and Salmon & Whitefish with Pumpkin dog food recipes in select stores. In addition to those options, Beef & Berries and Lamb & Beef With Brown Rice dog food recipes are available online.
“By launching at Walmart, we are taking a significant step to expand our accessibility and presence where our beloved pet parents shop,” said Laurent Guillemain, Co-Founder and CEO of The Pets Table. “Through Walmart’s convenient and seamless shopping experience in-stores and online, we look forward to introducing our affordable healthy products to help pet parents find the best quality products for their pups.”
The Pets Table delivers human grade fresh recipes, delivered frozen, as well as air-dried recipes. Customized subscription plans are available through the website, specially tailored to meet the unique caloric needs of each dog. The recipes are developed with expertise from a Board Certified Veterinary Nutritionist and designed to meet the nutritional needs of dogs at all life stages.
Since launching in June 2023, The Pets Table has seen rapid growth delivering over 10 million meals to pups nationwide with 85% of customers saying that their dogs prefer The Pets Table to their old food. In 2024, the pet food brand expanded its distribution to Chewy.com.
To shop The Pets Table at Walmart, click here and to learn more about The Pets Table, visit www.thepetstable.com.
The Pets Table is a personalized pet food service designed to keep pets healthy and happy—made with real ingredients that humans love. Launched in 2023, the Company prioritizes high-quality, minimally-processed meal options delivered directly to customers’ doors. For more information, visit www.thepetstable.com.
The HelloFresh Group is a global food solutions group and the world’s leading meal kit provider. The HelloFresh Group consists of eight brands that provide customers with high quality food and recipes for different meal occasions including HelloFresh, Green Chef, EveryPlate, Chefs Plate, Factor, Youfoodz, The Pets Table and Good Chop. The Company was founded in Berlin in November 2011 and operates in the USA, the UK, Germany, the Netherlands, Belgium, Luxembourg, Australia, Austria, Switzerland, Canada, New Zealand, Sweden, France, Denmark, Norway, Italy, Ireland and Spain. In Q1 2024 HelloFresh Group delivered over 272 million meals globally. HelloFresh SE went public on the Frankfurt Stock Exchange in November 2017 and is currently traded on the MDAX (Mid-Cap German Stock Market Index). For more information, visit www.hellofreshgroup.com.
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