Impossible Foods Adds Veteran Execs to Team
Impossible Foods has added two seasoned executives to its leadership team to oversee several critical business functions.
Veteran industrial biotechnology leader Sunil Chandran is joining Impossible Foods as its chief science officer to oversee the company’s R&D and innovation departments, with a focus on improving Impossible’s existing products and introducing new innovations to its product portfolio. Chandran joins Impossible from Amyris Inc., where he spent more than 17 years bringing new fermentation-derived ingredients to market, most recently as its chief science officer and head of R&D.
Accomplished supply chain leader Rob Haas is joining Impossible Foods as its chief supply chain officer, where he’ll oversee all parts of Impossible’s supply chain, from ingredient sourcing to dynamic forecasting. A 30+ year industry veteran with experience in the United States, APAC and Western Europe, Haas brings nearly 20 years of leadership experience from Anheuser Busch InBev, where he served as the global VP of ingredients, supply chain as well as the CEO and president of Metal Container Corporation, an AB InBev subsidiary. Most recently, Haas was the chief supply officer at EverGrain Ingredients, a sustainable ingredient company created and backed by AB InBev to upcycle its barley grains into high quality, nutritious ingredients and plant proteins.
“Sunil and Rob are exceptional leaders who know how to run critical business functions at scale,” said Peter McGuinness, president and CEO of Impossible Foods. “In addition to the depth and breadth of their expertise, they’re also both genuinely motivated by our mission and want to help us succeed in service of that. I’m excited to usher in this next phase of growth under their leadership.”
The hires follow several key executive appointments for Impossible Foods in the past six months as it continues to invest in its leadership team and growth strategy. In January, the company welcomed its first chief demand officer, Sherene Jagla, as well as its first chief marketing and creative officer, Leslie Sims. Earlier this month, Sims launched a major summer marketing effort with the introduction of two new national ad campaigns designed to welcome consumers into the plant-based category and introduce them to Impossible products.
Impossible Foods is on a mission to positively impact people and the planet by making delicious, nutritious meat from plants with a fraction of the environmental footprint of meat from animals. The privately-held food company was founded in 2011 to combat climate change by taking a scientific approach to making the world’s best meat — from plants. Every nugget, burger, and patty we sell uses less land and water and generates less greenhouse gas emissions compared to the animal version. We make plant-based chicken, beef, and pork products for every meal — breakfast, lunch and dinner — with a goal of replicating the flavors, textures, and cooking characteristics that meat eaters crave.
Impossible Foods products are designed in California, produced in California and the Midwest, and are available in the United States, Australia, Canada, Hong Kong, Macau, New Zealand, Singapore, the United Arab Emirates, and the United Kingdom.
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Campbell Snacks Named Official MLS Sponsor
Major League Soccer and Campbell Snacks, a division of Campbell Soup Company, have formed a new partnership that designates Campbell Snacks as official snack sponsors of the League through the 2026 season.
The partnership will allow Campbell Snacks to connect MLS fans with brands including Goldfish crackers, Pepperidge Farm cookies, Lance sandwich crackers, Snyder’s of Hanover pretzels,Late July chips, Kettle Brand potato chips, Cape Cod potato chips and Snack Factory pretzel crisps, through fun and engaging ads in stadiums league-wide, retail displays, and community impact programs across select markets.
“Campbell Snacks is home to the favorite brands of MLS fans and soccer households across America, and we look forward to collaborating with their passionate team to strengthen the relationship between their storied brands and this country’s burgeoning soccer community,” said Carter Ladd, MLS EVP, brand alliances and consumer products.
“We are proud to be named official snack sponsors for Major League Soccer, the fastest growing professional soccer league in the U.S.,” said Mike Pierson, chief customer officer, Campbell Snacks. “We’re thrilled to play a role in elevating the snacking experience for this loyal fan base with our diverse portfolio of brands.”
The partnership provides Campbell Snacks brands with presence in MLS stadiums, as well as on-site activations during marquee MLS events like MLS All-Star and MLS Cup. Additionally, Campbell will activate community programs in partnership with MLS WORKS in locations and neighborhoods across the league.
The announcement of the partnership between MLS and Campbell Snacks arrives during a period of tremendous momentum behind the sport of soccer in North America, as MLS’ 28th season is under way, the highly anticipated 2023 Leagues Cup will take place from July 21 to Aug. 19 and excitement continues to build on the path to the 2026 World Cup hosted by the United States, Canada and Mexico.
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Cheesemonger Invitational Descends on NYC
The Cheesemonger Invitational will hold its annual cheese party-meets-competition in New York City on June 25 at BK Steel, 319 Frost St. For those who love cheese, and the people who bring you the cheese, this event features table after table of the world’s finest cheese from France, Italy, Switzerland, Holland, Spain, Belgium, Sweden, England, Germany, California, Wisconsin, Vermont and New York. Literally tons of cheese. Rarely can anyone sample so many cheeses from so many places at the same time.
But it is not just an all you can eat stuff your face with cheese extravaganza. Thirty-eight cheesemongers representing cheese shops from 30 cities will participate in a private competition that kicks off in the early morning when the cheesemongers run through a decathalon of professional skills:
1. A written test focused on the science of cheese
2. A blind taste test to identify various cheeses
3. An aroma test of both common and unique scents
4. A cutting test to cut a perfect quarter pound of cheese
5. A wrapping test to wrap a perfect quarter pound in cheese paper
6. A wrapping test to wrap a half wheel in plastic wrap
7. A salesmanship test at a mock cheese counter while helping a customer
8. A perfect beverage pairing with cheese
9. A perfect plate where they create a composed cheese plate
10. A perfect bite featuring an amuse bouche of cheese
Doors open at 3 p.m. while the mongers are finishing the preparation of their “Perfect Bite” of cheese, which the guests get to eat. At 5:30 p.m., one of the largest wheels of cheese ever seen is rolled out and ceremoniously cut. At 6 p.m., the finalists compete through the final rounds of the competition, which will include: speed cut, speed wrap, perfect cut, perfect wrap, cheese trivia and answer their least favorite question, “What is your favorite cheese?”
“We are so excited to return to Brooklyn to showcase our country’s best cheesemongers,” says event founder Adam Moskowitz. “Cheesemongers are legendairy. They save the milky way on the daily and deserve to be celebrated. This sounds crazy but when a cheesemonger cuts a perfect quarter pound of cheese on stage the room erupts in cheers as if the national women’s soccer team just scored a game winning goal. Yup, we made cheesemongering a sport.”
Winners will receive a cash prize, a trip to visit cheesemakers in Wisconsin, Vermont or Europe plus much more. In addition to the competition, the competing cheesemongers enjoy multiple days of private guided tasting educational workshops provided by the generous hosts of the event. A full list of this year’s hosts can be found online, including Maker to Monger, Le Gruyere AOP, Neals Yard Dairy, Cellars of Jasper Hill, Vermont Creamery, Dairy Farmers of Wisconsin and The California Milk Advisory Board.
Tickets are available at www.cheesemongerinvitational.com.
The event was created by industry veteran Moskowitz to honor and inspire cheesemongers. The mongers are spotlighted in a unique competition that showcases their technical skills, encyclopedic knowledge, and passionate salesmanship. They are given the opportunity to participate in educational workshops led by the best cheesemakers in the world and then we throw one hell of a party to celebrate the finalists, watch them compete on stage, and crown one as the best cheesemonger in the country.
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