NatureSweet, Barilla Team Up on Back-to-School Recipes
NatureSweet, the best-selling brand in snacking tomatoes, and Barilla, the world’s largest pasta producer, have joined forces to give parents and kids a little recipe inspiration this school year. Both companies have partnered to create a campaign focusing on delicious, simple meals for back-to-school lunchboxes that are being promoted on two major grocery delivery platforms: Instacart and Kroger.
“NatureSweet continues to embrace digital innovation and a partnership like this truly strengthens our efforts on the digital shelf,” says Travis Laveault, NatureSweet’s Senior Digital Marketing Manager. “We’re excited to partner with Barilla in this effort to bring better lunch ideas to consumers during the back-to-school timeframe.”
The bento-box-style recipes are designed to be quick and easy for the on-the-go family as kids head back to school.
“As a busy mom of two active boys, I know how exhausting it can be to make lunches that my kids are excited to eat,” says Jennifer Ping, vice president of marketing, Barilla Americas. “We hope that this partnership with NatureSweet inspires our fans with easy, delicious pasta lunch ideas and makes grocery shopping a bit more enjoyable.”
This is the first time the two companies have run a cobranded campaign on Instacart.
“We’re proud to continue innovating and helping our CPG brand partners drive awareness on our platform, whether they’re category leaders or emerging brands,” says Graham Edward, senior director of brand partnerships at Instacart. “This back-to-school season, we’re excited to help consumers discover and be inspired by NatureSweet’s school lunch ideas across the Instacart marketplace.”
Take a look at the two delicious recipes, NatureSweet Glorys and Barilla Pesto Pasta Perfection and Barilla Summer Pasta Salad with NatureSweet Cherubs.
The Barilla and NatureSweet campaign will continue until Sept. 2.
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McKenna Retires as Walmart International Executive
Judith McKenna is retiring as president and CEO of Walmart International, with Kath McLay taking her place and Chris Nicolas taking McLay’s place as president and CEO of Sam’s Club U.S. The leadership changes take effect Sept. 11 and announced in a memo from Doug McMillon, president and CEO of Walmart Inc., to associates.
McMillon’s memo:
I feel a great deal of gratitude today as I share news about a retirement and several promotions. Judith McKenna, president and CEO of Walmart International, has made the decision to retire following an incredible 27 years with the company. With her retirement, I’m happy to share Kath McLay will become the president and CEO of Walmart International and Chris Nicholas will become the president and CEO of Sam’s Club U.S. These leadership changes will be effective on Monday, Sept. 11, 2023.
I’ll start with gratitude for Judith. I first met Judith when she was CFO of our business in the U.K., and I was struck by her combination of intelligence and heart. She went on to become COO of Asda before moving to our Home Office in Bentonville where she led strategy, real estate, M&A and other areas for our International segment. From there she led our Neighborhood Market business and our early work to transform into an omnichannel business as chief development officer of Walmart U.S., before being promoted to COO. As COO, Judith played an integral role in strengthening our Walmart U.S. business, shaping our eCommerce offering and digital transformation by leading the online grocery pickup business. This was a foundational moment that helped us achieve the omnichannel position we have today. She prioritized our store associates. She listened carefully and acted quickly to make investments in compensation, launch Walmart Academies, introduce new technology for our store managers and make other changes that strengthened the core of the business. Judith put the phrase, “Our people make the difference,” back onto our store associate badges to remind everyone how essential associates are to our success.
Nearly six years ago, we asked Judith to lead our International business. She and the team have re-architected the segment and led a multi-year transformation that resulted in International delivering more growth and stronger financial results across the board. More importantly, Judith’s leadership has positively impacted countless lives by creating opportunity and showing us how to lead with purpose. Her deep care for our associates around the globe and her passion for developing people has made a difference. Judith will remain with the company until Jan. 31, 2024 to help ensure a smooth transition and to continue serving on our Walmex, Flipkart and PhonePe Boards.
Judith, we are extremely grateful for everything you’ve done for our associates and for our business. I have appreciated your partnership and have loved watching you lead and make the world a better place through your work. We’re grateful to you, Phil, Alex and Charlie, and we hope the chapters in front of you are full of joy.
I’m thankful for the depth of leadership in our company, and I am excited to see Kath McLay step into the role of president and CEO of Walmart International. Kath joined our company in 2015. After roles in strategy and supply chain, she led our Neighborhood Market business before becoming the president and CEO of Sam’s Club U.S., where she and our team delivered 12 straight quarters of double-digit sales growth. She prioritized a member-centric culture, the improvement of our merchandise quality and an expansion of our omnichannel capabilities. Kath moved to the U.S. from Australia to join Walmart after spending the early part of her career with Woolworths and Qantas. She’ll do a phenomenal job leading our International business.
I’m also excited that Chris Nicholas will become the president and CEO of Sam’s Club U.S. Most recently, Chris has been our Walmart U.S. COO where he has led our store and supply chain team and helped develop a strategy to create a more intelligent and automated end-to-end supply chain. He was previously the CFO of our Walmart U.S. and Walmart International businesses. Chris moved to the U.S. to join Walmart after serving in merchandising and finance roles across seven countries while with Tesco, Salling and the Coles group in Australia. Chris has a passion for the development of our associates and for serving our customers. He’ll bring this passion to Sam’s Club, and I know he will do an exceptional job.
I look forward to working with Kath and Chris in their new roles and am confident they will continue strengthening these businesses while leading with purpose and values.
Please join me in congratulating Judith, Kath and Chris.
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GoMacro Wildlife Conservation Fund Raiser Returns
GoMacro, known for its organic, plant-based nutrition bars, is excited to partner with Sheldrick Wildlife Trust for the fourth year in a row. Born from a family’s passion for Kenya and its wilderness, the Sheldrick Wildlife Trust was established in 1977 as a pioneering conservation organization dedicated to protecting Africa’s wildlife and preserving habitats for the future of all wild species.
Best known for its Orphans’ Project, Sheldrick Wildlife Trust not only operates the most successful orphan elephant rescue and rehabilitation program in the world, but also embraces all measures that complement the conservation, preservation, and protection of wildlife. Annually, a portion of net proceeds from Smooth Sanctuary MacroBars sold throughout the month of August will be donated to the Kenya-based nonprofit organization.
“Partnering with Sheldrick Wildlife Trust is one more way we live out our company principles to ‘Tread Lightly’ and ‘Give Back,’” said Jola Sonkin, CEO and co-founder of GoMacro. “Their holistic approach to providing both protection to animals and conservation of key habitats is aligned with our mission to have a positive impact on the planet.”
In addition to supporting the nonprofit’s efforts with the annual Give Back Bar, GoMacro has also “adopted” a young elephant named Dololo through the Orphans’ Project. Dololo was rescued by the trust just outside Kenya’s Tsavo East National Park after receiving a report of a calf submerged in a dam overnight with only his trunk raised for breath. Thanks to the nonprofit, and with donations from supporters like GoMacro, the orphaned elephant is receiving the medical care, nourishment, and enrichment he needs to eventually return to a wild herd.
“As a family-founded company, we’re proud to support a family-founded organization leading the effort in protecting the unique wildlife and environment of East Africa. We’re excited to continue our partnership with an organization that has international impact,” Sonkin said.
In addition to the Smooth Sanctuary MacroBar, GoMacro offers three other Give Back Bars —Everlasting Joy, Protein Replenishment, and Sunny Uplift — benefiting nonprofits Feeding San Diego, Solutions for Change, Farm Sanctuary and the Keep A Breast Foundation during dedicated times of each year.
The Double Chocolate + Peanut Butter Chips MacroBar is available for purchase at retailers nationwide, Amazon and gomacro.com.
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