Blue Diamond’s Nutty Cruiser Hits the Road
Blue Diamond Growers, the world’s leading almond marketer and processor, today announced the creation of its latest innovation, The Nutty Cruiser set to officially launch on National Almond Day, February 16. Blue Diamond’s almond vehicle will embark on the “Bring Your Flavor” National Tour, with the goal of distributing one million almond samples to consumers. This nationwide initiative was designed to showcase Blue Diamond’s bold and craveable flavors to provide the ultimate snacking experience for flavor fanatics all over the United States.
“With the Nutty Cruiser, we set out to create a playful and interactive way for our fans to experience Blue Diamond products like never before,” said Maya Erwin, Vice President of Marketing and Innovation. “We are naturally obsessed with almonds and want to share our love of this perfect snack far and wide during the ‘Bring Your Flavor’ tour. This launch embodies our passion for flavor, fun, and community connection.”
The Nutty Cruiser™, created by Inspira, will visit major markets throughout 2025 on the “Bring Your Flavor Tour” including Sacramento, Calif., Los Angeles, New York City, Boston, Washington D.C., Chicago, Milwaukee, Indianapolis, Bentonville, Ark., Panama City, Fla., and Columbus, Ohio, with additional locations to be announced soon.
At each stop, the event grounds will be transformed into a hub of flavor-packed activities and free snacks to delight almond lovers of all ages. Featuring an almond launcher that sends packs of almonds into the hands of hungry customers and engaging activities such as a Flavor Bar, Barrel-o-Flavor sampling stations, and interactive games including ‘Guess That Flavor’ and ‘Almond-hole’ (a unique twist on cornhole), the event offers an unforgettable health-snacking experience. Consumers can share on social media using #BringYourFlavor and interact on-site for a chance to win exciting prizes, including a year’s supply of Blue Diamond snack almonds.
This quirky almond mobile was built in Dallas, Texas and took more than 1,150 labor hours to complete. It is a larger part of Blue Diamond’s bold marketing strategy that will continue to surprise and delight consumers with unexpected flavor drops and surprise pop-ups throughout the year.
For the full tour schedule and updates, visit www.bluediamond.com/nutty-cruiser/.
To officially kick off the tour, the Nutty Cruiser™ will make its debut during the National Almond Day pop-up event, open to the public, on February 16 in Blue Diamond’s headquarters location, Sacramento, California. Located at Urban Roots Brewery & Smokehouse from 12pm-4pm PT, attendees will get a first look at the Nutty Cruiser™ and get the chance to sample a selection of products from Blue Diamond’s full portfolio, including new never-seen-before flavors of Snack Almonds, Almond Breeze® Almondmilk, Nut Thins®, and Almond Flour.
In honor of National Almond Day, Blue Diamond is offering a one-day only National Almond Day flash sale on Amazon. Using code BLUEDIAMOND, fans can get 30% off all Snack Almond varieties as well as select Nut Thins varieties on Sunday, February 16th, 2025. Happy snacking!
For more information on Blue Diamond Almonds, visit BlueDiamond.com
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Dr. Praeger’s Introduces Mexican-Style Street Corn Cheesy Bites
Dr. Praeger’s, a trusted name in better-for-you frozen foods, is building on the success of its category-leading snack offerings with the debut of Mexican-Style Street Corn Cheesy Bites. This latest innovation reflects the brand’s commitment to providing delicious, veggie-forward options that align with evolving consumer preferences for bold flavors and convenience.
The bites are crafted with a crunchy corn tortilla chip coating and a creamy blend of corn, mozzarella, and green chilies, offering a savory and satisfying snacking experience. The bites are quick and versatile, ready to prepare straight from the freezer using an air fryer, stovetop, or oven.
Starting this month, the new bites will be available at more than 100 Costco locations across the Midwest, including states such as Illinois, Michigan and Wisconsin. Priced at $12.99 for a 60-count box, they deliver an enticing combination of quality, value, and convenience for families and snack enthusiasts.
“Snacking has become a cornerstone of how people eat, and we’re thrilled to expand our offerings with the launch of Mexican-Style Street Corn Cheesy Bites,” said Andy Reichgut, CEO of Dr. Praeger’s. “With the success of our Littles line, we’ve seen firsthand how much consumers love bold, veggie-forward snacks. These bites continue that, delivering craveable flavors and simple preparation while staying true to our mission of making veggies delicious and easy to eat.”
The launch underscores Dr. Praeger’s long standing dedication to developing plant-based, vegetable-driven foods that prioritize both flavor and nutrition. As the snack category continues to evolve, Mexican-Style Street Corn Cheesy Bites highlight the brand’s ability to innovate and meet the needs of modern consumers.
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Red Bull Zero Has Wiiings, No Sugar
Red Bull kicks off the new year with the launch of the all-new Red Bull Zero in the United States. With zero sugar, and its own unique taste, this beverage adds an exciting option to its energy drink lineup. The beverage is crafted with monk fruit extract and other sweeteners, offering the same wiiings as Red Bull Energy Drink. It is available nationwide.
Red Bull Zero stands apart from Red Bull Sugarfree, offering a vibrant and balanced taste that combines notes of pineapple, vanilla, and tutti frutti, with a pleasant sourness. Packaged in sleek, 8.4 fl oz matte light-blue cans, It delivers a bold taste experience providing the same wiiings as Red Bull Energy Drink with zero sugar. It’s handy for those late-night study sessions, morning commutes, long workdays, evening workouts, or enjoying late night out with friends.
New Red Bull Athlete Noah Ohlsen shares his enthusiasm for the new Red Bull Zero:
“I’m most often drinking Red Bull Zero in-between my sessions. After a break, when I’m gearing up for the last part of my day, I’m grabbing a Red Bull Zero. It’s also my go-to on rest days because it has zero sugar, so I don’t need as much fuel and it’s a perfect drink for that.”
For more information, visit redbull.com/us-en/energydrink/red-bull-zero
The launch coincides with the debut of the Red Bull Zero Missed Workouts Challenge, a free 30-day program designed to inspire fitness enthusiasts. Each day, participants unlock a virtual “gym locker” revealing games, physical challenges, collectible badges, and prizes. Featuring motivation from Red Bull athletes and branded talent like Bergen Reilly, Kai Lenny, Jagger Eaton, Ian Walsh, Aaron Colton, Kate Courtney, Demi Bagby and Daisy Vasquez, the challenge is open to all at redbull.com/zeromissedworkouts. No purchase is necessary.
Learn more at redbull.com/us-en/energydrink/red-bull-zero.
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