Alove Aloe Vera Yogurt Achieves Coast-to-Coast Distribution
After launching on the West Coast in late 2017, the first Japanese-style yogurt to reach these shores is now available to consumers across the country, being featured in over 1,000 stores from Los Angeles to New York.
“We are excited by the wonderful reception we have received from U.S. consumers, distributors and retailers for our unique style of yogurt – Japanese-style yogurt with refreshing aloe vera gel cubes,” said Hiroyuki Imanishi, President and Chief Executive Officer of Morinaga Nutritional Foods, Inc. in Torrance, California. “Starting from our base of local Asian and Hispanic supermarkets in California, we now have distribution across this great country in everything from major grocery chains to neighborhood ethnic grocery stores, so American consumers everywhere are now enjoying the taste of Alove Japanese-style yogurt.”
While yogurt with aloe vera may be new to U.S. consumers, Morinaga pioneered and introduced this refreshingly delicious yogurt 25 years ago in its home country of Japan, a country well-known for its innovative cuisine and healthy lifestyle. After Morinaga introduced it, aloe yogurt became so popular that it is now Japan’s No. 1 fruited yogurt. Following its popularity in Japan, Morinaga decided to offer its special treat to U.S. consumers under the brand name Alove.
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Alove is made with the same dedication to quality control for which Morinaga has been famous for over 80 years. The aloe vera used in Morinaga’s Alove Aloe Vera Yogurt is grown on specially selected farms in Thailand. Only one or two of these carefully grown leaves are removed from each plant per month and cut into bite-sized chunks while still fresh – ensuring only the most delicious and highest quality aloe vera gel cubes are added to the silky-smooth yogurt.
Alove comes in six flavors – strawberry, kiwi, blueberry, peach, vanilla and “original” aloe vera, all featuring Morinaga’s succulent, delicious aloe vera gel cubes. Alove is made with Grade A milk from California, is non-GMO, kosher, has no artificial flavors, no high-fructose corn syrup and is certified gluten-free by the Gluten-Free Certification Organization (GFCO).
