To celebrate National Ice Cream Month in July, Alden’s Organic is giving away 10,000 scoops throughout the month. Consumers will have ample opportunity to win via seven giveaways hosted on the Alden’s OrganiWc Instagram and Facebook accounts. To complete each prize pack, the family-owned brand Edward & Sons, will also be providing organic cones to winners.
The largest giveaway will be hosted on National Ice Cream Day (July 17) when 20 winners will be selected to each receive 100 scoops in the form of free coupons, which can be redeemed for any Alden’s Organic product. Alden’s Organic has something for everyone. Product options range from 48-ounce sqrounds, to 14-ounce pints, sammies in various shapes, and stick bars in a variety of classic flavors with a unique-to-Alden’s twist or swirl. Alden’s Organic frozen desserts include favorites such as Chocolate Chocolate Chip, New School Orange Cream, Dairy Free Double Strawberry and a new Gluten Free Dairy Free Vanilla Bean Sammie.
“National Ice Cream Month is in the heart of summer ice cream season and is the perfect time to celebrate this beloved sweet treat that brings people together. Our brand has always been about sparking joy and we want to share with as many people as we can through these giveaways,” said SVP of Sales and Marketing Joelle Simmons.
On Alden’s Organic’s social channels, the brand is leaning into summer’s most nostalgic moments with a vintage collection of imagery throughout the month to inspire everyone to share their fondest ice cream memories.
To promote the campaign, Alden’s Organic is partnering with popular influencers to create shareable creations using the hashtag #AldensFam to view the creations as they are shared.
For consumers looking to stock up for summer ice cream season, Alden’s Organic is also offering a $1.00 off coupon.
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