A Frozen Treat for Everyone from Alden’s Organic Ice Cream
By Lorrie Baumann
Alden’s Organic Ice Cream is an always-organic brand of premium ice cream founded and owned by Oregon Ice Cream, which also owns other ice cream brands. The company is headquartered in Eugene, Oregon, where the brand was founded in 2004. “We still make every batch right there in Eugene and ship all over the United States from that location,” said Joelle Simmons, the company’s Senior Vice President of Sales and Marketing. “The premise is to be a brand that’s irresistible to all. We wanted Alden’s to have something for everyone in the family.”
In keeping with that core mission to offer something for everyone, the company offers dairy-free frozen desserts and gluten-free ice cream sandwiches along with the scoopable options in its signature “sqrounds” containers as well as novelties that include ice cream sandwiches in three different formats as well as stick bars for a total of 60 SKUs.
The dairy-free line, which is certified vegan, is the latest in the range, offered in 14-ounce pint-size cups as well as novelties. “These are all really hitting at a great spot for the American consumer,” Simmons said. “The novelties help set Alden’s apart, whether we’re talking about sammies or sticks. They’re driving sales growth. Everything we make is certified organic – everything is non-GMO, so consumers can feel good about what they’re giving their families.”
The dairy-free options are made from a base mix that includes brown rice, oat flour, coconut oil and pea protein that Alden’s calls its Oregon Blend. The pints line offers flavors that include Double Strawberry, Vanilla Bean and Freckled Mint Chip along with Muddy Brownie, Caramel Almond Crunch, Cookie Crumble, Peanut Butter Chip and Mocha Latte. There’s also a Vanilla Bean Round Sammie and Dairy Free Caramel Drizzle Round Sammie. “What it [Alden’s Oregon Blend of non-dairy proteins with coconut oil] did was give us a nice neutral base, so that whatever we were making delivered on true flavor,” Simmons said. “Strawberry tastes like strawberry, without an underlying flavor of coconut or nuts. It delivers on our high standards.”
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The dairy-free line is key to Alden’s mission to have something in the freezer case for every consumer, but the dairy-free options are appealing even to consumers who aren’t strictly vegan, according to Simmons. “There are a lot of people who look for dairy-free options. We’re finding that more and more it’s about curiosity,” she said. “There are flexitarians who change depending on how they’re feeling or what else they’re eating that day or how close it is to the weekend.”
Novelties in the Alden’s Organic dairy line include “Old School Vanilla Ice Cream Sandwich,” a conventional size rectangular sandwich with chocolate wafers; indulgent round sammies with thick layers of ice cream and either chocolate or vanilla wafers, depending on the flavor; and Mini Squares with chocolate wafers and Vanilla or Sea Salt Caramel ice cream. “We find that they’re consumed at different times of day for different occasions,” Simmons said. The Mini Squares are appealing to individuals who are looking for portion control, not just for weight control, but so they can be served as a snack for the whole family in a guilt-free indulgence of pure organic ice cream, she added.
The company has just added gluten-free sammies to its dairy line as well, with Vanilla Bean ice cream between two round gluten-free chocolate wafers. “It has a really nice, luscious brownie texture,” Simmons said, adding that consumers are unlikely to be able to distinguish the gluten-free cookies from conventional wafers.
Alden’s offers a double handful of flavors in its line of 14-ounce pints, including Moose Tracks, Dough Yeah Cookie Dough Fudge, Peachy Keen Twist and Caramel Macchiato. The newest introduction for spring is Honey Lemon Cookie, which is a collaboration with Glory Bee Honey’s Save the Bees Campaign. The new variety is shipping now.
