Wynn’s Market Re-creates Itself in Naples

Naples, Florida is considered one of the wealthiest cities in America; known for its architecture and local flora that gives a European feel to the affluent beach-side community. Famous for its palm tree flecked, white sand beaches, the city is home to a historical landmark that’s almost as old as the city itself: Wynn’s Market.

“[We’ve] been here since the beginning,” says Tim Wynn, Owner of Wynn’s Market. “Even our employees have been here for a long time. We have a saying: ‘If you haven’t worked here for over 20 years, you’re a newbie!’”

Wynn’s Market started in Naples way back in 1938 by Wynn’s grandfather as a small inn for Depression-era travelers who took the train from New York to Miami. After the end of the second World War, the building was taken over by Wynn’s father, who transformed the inn into the first modern grocery store for the community of less than 600. Much has changed in the community over the years, such as the metamorphosis from a small fishing village to wealthy tourist destination, but what has remained the same, according to Wynn, is his family’s dedication to offering the best product and service at a fair price. “We give them the service, give them the quality and give them a unique selection,” says Wynn. “We are also one of the first ones to start online sales in Naples region, which gives us a competitive advantage over our competition.”

An extensive remodeling of the store 11 years ago elevated Wynn’s Market to an upscale, specialty grocery that would match the lifestyle of the residents in the area. “We work with a very affluent segment of the community,” says Wynn. “We carry household things and unique gifts…. We have a complete shopping experience where [customers] can find something that nobody else has.”

The 21,000 square-foot grocery’s center floor offers a limited variety of traditional staples, with the rest of the store dedicated to its renovated wine department, deli and cheese counter, specialty sea food counter and bakery. A sidewalk cafe outside the store offers a dozen tables.
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The store has been certified as a Blue Zone grocery, providing organic juices, gluten-free snacks and low-sodium snacks to help customers practice healthy nutrition. Wynn says, “Our checkout area doesn’t have any candy!”

Wynn says that the deli is the grocery’s strongest department, specializing in antibiotic-free cuts of grass-fed beef and chickens as well as fresh-made salads, pastas and prime rib.The deli carries over 60 different items, from meatloaf and pot roast to freshly-made chicken quesadillas and fried chicken. Offerings are rotated so customers will find something new as well as their usual favorites. “You have to keep changing out there, or [the competition] will eat you alive,” says Wynn.

The market has a close relationship with local fishermen. All of the grocery’s seafood is fresh off the boat. Stone crab claws, salmon, yellow snapper, sword fish and trout, not to mention scallops, clams and oysters are all available at the counter. Recently, the store’s sushi department started offering customers the choice to have a dozen oysters shucked, packed on ice and taken home for some ready-to-go oysters on the half shell. He says, “Our sales have gone through the roof… through our strong relationship with local fishers and boaters.”

Wynn’s Market’s large wine department houses a temperature-controlled, walk-in wine cellar that contains nearly 800 different wines from Chile, Australia, Argentina, Germany, France, Spain, New Zealand and South Africa. Wynn says that they carry every type of wine from extremely high-end selections such as Opus 1 and Cristal to more affordable $6.99 bottles.