Technomic Study Finds Millennials Increasingly Reliant on Retail Foodservice Options
As the battle for share of stomach rages on, the retail foodservice industry continues to grow. An updated study released by Technomic—the 2015 “Retailer Meal Solutions (RMS) Consumer Trend Report” —finds that consumers are purchasing RMS more often; 84 percent now purchase RMS at least once a month compared to just 79 percent in 2012. This increase is largely driven by younger consumers aged 18–34, who are increasingly reliant on foodservice in general.
“Further enhancing the in-store experience and innovating with differentiated, restaurant-quality menu items will help retail-prepared food operators continue to steal share of stomach,” says Kelly Weikel, Director of Consumer Insights at Technomic. “Operators and suppliers can appeal to consumers by offering dishes featuring new and ethnic flavors, such as spicy Asian flavors and regional Latin flavors.”
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Compiling findings from more than 1,500 U.S. consumers, as well as Technomic’s MenuMonitor and Digital Resource Library, the comprehensive 2015 “Retailer Meal Solutions Consumer Trend Report” will help better position brands and products for success in retail prepared-food areas by understanding market shifts and how to capitalize on opportunities.
Key takeaways from the report include:
- RMS purchases are often made at the expense of fast-food visits: 49 percent of all respondents—and 60 percent of Millennials—are visiting fast-food restaurants less often as a result of their increased RMS purchases
- C-store RMS is gaining ground; nearly half of consumers aged 18–34 purchase it at least once a week
- Drugstore RMS has a loyal following; though just 19 percent of all consumers have ever purchased RMS from drugstores, 43 percent of those who do purchase it, buy it at least once a week
A full library of Technomic’s consumer trend reports can be found at www.technomic.com/ctr.
