GoMacro Reteams With Keep A Breast Foundation
GoMacro, known for its organic, plant-based nutrition bars, is continuing its partnership with the Keep A Breast Foundation for the seventh consecutive year.
KAB is a nonprofit organization on a mission to reduce breast cancer risk and its impact globally. Through self-check resources, prevention education, and arts and wellness programs, KAB strives to empower youth to become their own health advocates, on their own terms, in their own voice and space. Today, they offer a wide variety of programming in support of their mission including the Keep A Breast App, the Give Back Grant Program and Fit4Prevention.
GoMacro’s partnership with the foundation is particularly meaningful due to their founders’ experience with breast cancer. Following co-founder Amelia’s 2003 breast cancer diagnosis, she and her daughter, Jola, made several diet and lifestyle changes to support her healing journey.
During the search for a delicious treat that suited her new needs, Amelia created the original MacroBar recipe in her family kitchen. In the face of adversity, Jola and Amelia came together, fought the cancer, and Amelia won. In the years following, the mother-daughter team began sharing the power of a balanced, plant-based lifestyle through their delicious, organic nutrition bars.
“During my battle with cancer, there weren’t any snacks on the market that suited my new dietary needs and tasted great,” says Amelia. “After making the first batch of what became the MacroBar recipe, we knew it was something we needed to share with the world.”
Along with spreading the power of a plant-based lifestyle, Jola and Amelia wanted to support organizations with shared values – and Keep A Breast was a natural partnership.
“Our 5 Principles – Live Long, Eat Positive, Give Back, Tread Lightly, and Be Well – guide all we do at GoMacro. One of the ways we Give Back is by donating to organizations whose values and missions align with ours,” says GoMacro CEO and co-founder Jola Sonkin. “Breast cancer prevention is a cause that is especially close to our hearts, and we love supporting Keep A Breast’s practical and unique approaches to prevention.”
Partner with GoMacro in supporting the Keep A Breast Foundation by purchasing the Cherries + Berries Give Back Bar online or at a retailer near you throughout October.
The GoMacro facility is powered by 100% renewable energy, and all MacroBars are made with high-quality, sustainably sourced, plant-based ingredients.
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