ROAR Organic Expanding Distribution Into Publix Super Markets
ROAR Organic, a line of organic hydration beverages offering a blend of vitamins, antioxidants and electrolytes, is starting 2023 with a number of momentous updates to kick off the year. Alongside a $6 million capital raise that represents a positive re-investment from existing shareholders, ROAR Organic is expanding its distribution footprint, entering more than 1,300 Publix Super Markets with its best selling SKUs, including Mango Clementine, Cucumber Watermelon and Georgia Peach.
On the heels of these impactful growth updates, which follow the Q3 2023 announcement of ROAR Organic’s national expansion with Kroger, the brand will also debut new innovation launches at the end of the quarter.
According to a recent 2023 trend report, analysts are predicting that energy and functional ingredients are key components consumers are looking for this year, with 45 percent of people saying immunity-boosting ingredients, like vitamins, are a key purchase driver (GlobalData, 2022). In order to support the consumer journey toward greater wellness, ROAR Organic continues to put multifunctional and clean ingredients at its core, delivering on taste, quality, and health-supporting benefits. This year, ROAR looks to continue this mission all while reaching consumers in new geographical regions who can benefit from the beverage’s powerful vitamin + antioxidant + electrolyte Complete Hydration.
Concluding 2022 with 116 percent growth in gross revenue, ROAR Organic’s latest capital round gives the hydration brand the leverage to build its internal team in order to continue driving sales and marketing. With open opportunities for new talent across these areas, ROAR looks to strengthen the brand’s position as a powerful newcomer to multifunctional beverages, generating interest from retailers like Publix who are looking for approachable, better-for-you beverages that consumers want to purchase.
“We’re ready to take the brand to new heights this year with the recent capital raise and our partnership with Publix, expanding our retail footprint throughout the country,” said Bill Lange, president at ROAR Organic. “Today, consumers are looking for the full package and seek truly healthy, functional hydration products that are fairly priced, convenient to purchase and deliver on taste. Our mission at ROAR Organic is to make hydration and functional wellness a deliciously vibrant experience, without artificial ingredients or high sugar and calories. We’re confident with these new gains and our soon-to-be launched innovations that we will be able to deliver above and beyond on this mission in 2023.”
In addition to in-store and online distribution with Publix, ROAR Organic beverages can be found in natural and traditional grocers nationwide, including Whole Foods Markets, Kroger, Sprouts, Wegmans, Safeway/Albertsons and more, plus online at www.roarorganic.com and on Amazon. To learn more about ROAR Organic, please visit www.roarorganic.com, or follow the brand on Instagram @roarorganic or Facebook @RoarOrganic.
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