Cheerios Brings Back Heart-Shaped, Heart-Healthy Os

Published January 27, 2022

America’s No. 1 cereal brand is bringing back its happy heart shapes for the third year in limited-edition boxes of heart-healthy Honey Nut Cheerios and yellow-box original Cheerios, as well as its Apple Cinnamon, Chocolate and new Strawberry Banana flavors.

In honor of American Heart Month, “Coaches” Buzz Bee and actor and rapper Ice-T are transforming heart-healthy eating and exercising from a dreaded activity to a moment of joy.

Buzz Bee and Ice-T have teamed up to lend their positive coaching style to the new Cheerios “Pour Your Heart Into It” workout series, which encourages Americans to start to get their bodies moving and hearts thumping alongside a bowl of Cheerios.

“This stuff doesn’t have to be hard,” said Ice-T. “It can be as simple as a bowl of Cheerios and a walk around the block. That’s why I wanted to join Buzz to share some different ways to start to get your heart pumping regularly, and help make diet and exercise a happy part of your day.”

Fans can join Coach Ice-T on Pandora as he narrates the four-minute walking, stretching, core strengthening and dance “Pour Your Heart Into It” workouts, which are accessible via QR code on the back of the limited-edition happy heart shape boxes.

Cheerios will also help you take your happy heart shapes on the go, by giving away cereal snack bowls from S’well as part of the brand’s American Heart Month efforts.

In addition to packaging and the workout series, fans will also be able to see Ice-T in TV, premium online video, digital and social advertising, and public relations efforts for Cheerios.

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