By Lorrie Baumann
Seapoint Farms has just introduced four varieties of Mighty Lil’ Lentils snacks: Pink Himalayan Salt, Barbeque, Falafel and Cinnamon Sugar. The new snacks have launched online and are ready to ship straight to your doorstep via Amazon or iHerb.
Mighty Lil’ Lentils are, as the name suggests, crunchy little lentils designed to be eaten by the handful straight out of the stand-up pouch or added to your favorite dish. They’re the result of 18 months of product development, said Chief Operating Officer Philip Siegel. “It just took a while for us to make sure we got the consistency right, the crunch right and the flavor profiles right,” he said. “It’s the fun snack, the way we’ve packed it. It tastes great – the flavors, we feel we just nailed.”
Packaged in the 5-ounce bag, the lentils are vegetarian, gluten free and certified by the non-GMO Project. They’re rich in nutrients, vitamins and fiber, free of trans fats and cholesterol and naturally sustainable. The Falafel and Pink Himalayan flavors are vegan. “It hits for us the important boxes: non-GMO, all natural, high in fiber and protein,” Siegel said. “We’re most excited about the way they look and the way they taste.”
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Although the superhero ingredient in these new snacks is now lentils, sourced from farms in the U.S. and Canada and processed in California, the company has stayed true to its values by producing a snack that’s all natural, nutritious and high in fiber, Siegel said. “Fiber is important because we just feel that it’s good for a number of reasons. It helps with digestion and complements the rest of the nutritional profile,” he said. “What we like with the lentils was that we could hit the attribute profile that we like to put out in a snack, but that we could do what we think is our best-tasting snack. There are tons of choices, but a lot that’s coming out in the better-for-you sections is that they either aren’t as good for you as they say or they don’t taste that good. We just like how lentils hit both of those chords.”
Seapoint Farms’ Mighty Lil’ Lentils debuted online this April, but plans for its nationwide launch in retail have been delayed due to the COVID-19 pandemic. Siegel said that the national roll-out is now ready to go ahead. The suggested retail price on the 5-ounce package is $3.99. It offers 4.5 servings, with 5 grams of protein and 5 grams of fiber per serving. Other types of packaging are part of the plan for the future.
For more information, follow Seapoint Farms on social media at @seapointfarms or visit www.seapointfarms.com.