United Fresh Produce Association Launches United Fresh LIVE!

With the continuing COVID-19 crisis, the United Fresh Board of Directors has made the decision to move from an in-person event in San Diego this June to United Fresh LIVE!, a new, free virtual event that will connect customers, suppliers and colleagues across the industry.

“During these past few weeks, we’ve all learned something about connections,” said United Fresh President and CEO Tom Stenzel. “While we can’t wait to join with industry friends again in person, we’ve also realized that we’re connecting today in new ways. We’re all online, with video streaming, face-to-face chats, and group interactions that, just a month ago, we didn’t know how to do.”

“United Fresh LIVE! is an innovative solution to an unprecedented challenge. Businesses across the supply chain are clamoring for information and connections,” said Michael Muzyk, President, Baldor Specialty Foods, and Chairman, United Fresh Board of Directors. “As we’ve learned to adopt online platforms to conduct our daily business, offering this free virtual event broadens our opportunity to deliver real value to thousands of industry members at a time when they need it most.”

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In the coming days, United Fresh will be working with exhibitors and sponsors to build out a virtual platform that delivers live experiences, valuable content and new connections to industry members around the world, said Danny Dumas, Senior Vice President, N.A. Sales, Marketing and Product Management, Del Monte Fresh Produce, and Chairman-Elect of United Fresh. “United Fresh LIVE! is a testament to the quick-pivot thinking to ensure that our industry can continue to gather and thrive, even in these unprecedented times.”

United Fresh LIVE! will debut at www.unitedfreshlive.org, with preliminary information and sneak peaks in the coming weeks. To stay informed, subscribe to United Fresh LIVE! on the website to ensure announcements will be delivered direct to your inbox.