Nellie’s Free Range Eggs Launches Grass-Fed, Slow Churned Butter
Nellie’s Free Range Eggs is expanding beyond the egg aisle for the first time with the launch of Nellie’s Free Range Butter, the first and only free range butter item on the market. Containing 84 percent butterfat and made with cream from humanely raised cows who are free to roam on pasture, Nellie’s Free Range Butter offers a notably richer flavor and a softer, thicker, creamier texture than traditional butters.
Nellie’s Free Range Butter addresses changing consumer perceptions regarding the consumption of fat, which shifted after studies indicated that there are lower health risks from consuming dairy-fat than alternative trans-fat. A higher butterfat content is a key factor in creating superior flavor, texture, quality and the result is a better butter that offers nutrients such as vitamin A and E, and calcium.
In keeping with its commitment to humane farming practices, Nellie’s Free Range is working with more than 100 small family dairy farms in Wisconsin and Minnesota to produce its free range, grass-fed, slow churned butter.
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“Whether it be butter or eggs, we remain committed to both the humane treatment of animals and supporting small family farms,” said Jesse Laflamme, Chief Executive Officer of Nellie’s Free Range Eggs. “Not only will consumers love the rich taste and texture of our new grass-fed butter, but they can also feel confident that this product was sourced with a stringent standard of practices to ensure the animals, and those who care for them, are treated humanely and with respect.”
Nellie’s Free Range Butter is offered in two varieties: Sea Salted and Unsalted. Unsalted is perfectly suited for recipe creation and is a great ingredient for a variety of dishes like scrambled eggs, Mexican Breakfast Salad, or something for your sweet tooth, like Baked Alaska Cupcakes. Nellie’s Salted Butter is best used on ready-to-serve dishes like toast and pancakes, or to whip up your favorite style of Nellie’s Free Range Eggs!
