California Olive Ranch has hired Michael Fox as its new Chief Executive Officer. Fox joins California Olive Ranch with over 15 years of consumer packaged goods (CPG) experience, including senior positions at PepsiCo, Safeway, and Columbus Craft Meats, and was most recently the CEO of J.R. Watkins, LLC.
California Olive Ranch, an innovator in modern-day olive oil production methods, is now the largest domestic producer of olive oil with the number-one selling item in the U.S. extra virgin olive oil category. California Olive Ranch is the parent company of its namesake brand, as well as Lucini Italia’s line-up of products. The company grows, mills and bottles California olive oil and has strategic relationships with high-quality, like-minded farmers from top olive-producing regions all over the world. These relationships are inspired by a commitment to collectively advancing the industry to the highest levels of ingredient transparency and product quality.
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Fox brings a very successful track record to California Olive Ranch. Most recently, he served as CEO of J.R. Watkins, where he led the spin-off and expansion of the 150-year old brand’s natural personal and home care product line. At Columbus Craft Meats, Fox led corporate strategy, marketing and product development for the San Francisco-based salumi and deli meat brand. Fox also spent time in retail, leading product and brand development for Safeway’s multi-billion dollar store brand portfolio. He also spent close to eight years at PepsiCo’s Frito-Lay division working on many of its brands.