Tierra Farm Acquires Señor Sabor Organic Spice Company

Tierra Farm has acquired Pennsylvania-based Señor Sabor, an organic spice company that sells bulk and freshly ground, certified organic spices and seasonings. The transaction closed July 1.

Señor Sabor is the second acquisition this year by Tierra Farm. In February, the Valatie, New York-based company acquired Maine-based Power of 3 Nutrition, a company specializing in protein-rich seed blends used as a condiment in salads, smoothies and other dishes. Power of 3 products will now be marketed under the Tierra Farm, Señor Sabor brand.

The acquisition of Señor Sabor will allow Tierra Farm to further enhance the flavor of its products with spices that are ground fresh on-site as needed, ensuring the highest quality and most flavorful spices when processing its trademark dry-roasted, flavored nuts. The acquisition also allows Tierra Farm to enter into the marketplace for organic seasonings — whole and ground — sold to food co-ops, independent grocers and other outlets.
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“After the acquisition of Power of 3 Nutrition, we realized that the dry seasoning market would be a natural brand extension of our core organic food product line,” Tierra Farm Chief Executive Officer Todd Kletter said. “The addition of Señor Sabor to the Tierra Farm family of products means that we will be selling not only freshly flavored nuts for snacking but also the organic seasoning we use, as separate food toppings and seasonings.”

Kletter noted that Tierra Farm will be developing new combinations of seasonings, the first of which is a dry seasoning called Everything But the Bagel, a condiment mimicking the salty, seedy, garlicky, oniony flavors topping an “everything” bagel. By year-end, Tierra Farm anticipates introducing eight to 10 new seasoning blends to the spice aisle.