Nori Chips Coming from gimMe Snacks

By Lorrie Baumann

gimMe Snacks gave Natural Products Expo West attendees a chance to weigh in with their thoughts about the company’s plans to launch a new Nori Chip, a Japanese-style seaweed tempura chip. gimMe Snacks handed out samples of the new chips from its booth, and based on the response, the company plans to launch the product onto the American market sometime in the second half of this year, according to Steve Broad, the company’s Chief Executive Officer and Annie Chun, company co-Founder.

At launch, the company will offer at least a couple of different flavors of Nori Chips. Those are now being finalized, Chun said. “We’re really taking our time to make sure that we can go to market with more premium and healthy attributes and to be more healthy,” she added. “I think our calorie count will be better also.”

Meanwhile, gimMe Snacks has also launched its new premium-grade Sushi Nori — sushi-grade nori sheets in half-size sheets that will make it easier to handle for those who are making their own hand rolls. The Sushi Nori will be shipping this summer in packages of 30 half-sheets that will retail for $5.99.

The new Nori Chip will be a tempura-style snack cooked in avocado oil. The tempura batter is made with cassava flour, so it’ll be, not just gluten free, but entirely grain free and therefore keto-friendly, Broad said. Packaging is still in development, but the company is considering gusseted bags in two sizes — one a 45-ounce package that will retail for around $3.99 and a single-serving 20-gram package that will retail for about $1.99. Like all gimMe Snacks products, the packaging will attest that the product is certified non-GMO by the Non-GMO Project.

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After they sold that company, she and Broad decided that they still wanted to be in the food business. “I wanted to do something that would make Korea very proud,” Chun said.

The two of them recalled their expertise in making flavored seaweed snacks for Annie Chun’s and decided that was a good place to start at gimMe Snacks. “That was the first time in seaweed snack history. We were the first to make seaweed snack flavors,” Chun said. With that experience as a starting point, the pair began thinking about ways they might be able to elevate the category for their new venture. “It wasn’t easy; it took a while,” Chun said. “We created the category of organic seaweed. Now organic seaweed is very popular in Korea and in the U.S. That was my goal.”

Seaweed is an important component of both Japanese and Korean cuisine, but while Korean cooks typically serve it as a vegetable side dish, Japanese cooks often prepare it as a tempura. “It’s super-addictive because it’s savory; it has umami. It’s light and has a crunch. I wanted to do this but add a little more healthy attributes,” Chun said.

So while she and Broad decided to emulate the Japanese tempura tradition for their gimMe Snacks Nori Chip, they also chose to use avocado oil for a crunch that’s also light and airy, organic seaweed and cassava flour to keep it grain free. “We do use far superior ingredients,” Chun said. “We are very excited to introduce this to U.S. consumers.”