BOBO’s New STUFF’D Oat Bites
BOBO’s, the handmade oat bar brand, is launching STUFF’D Bites; sweet, jam-filled, snack-size morsels packed with protein and fiber. Baked with whole grain oats and real organic fruit jam, BOBO’s STUFF’D bites provide long lasting energy. BOBO’s wholesome and healthy snacks are also gluten-free, vegan and non-GMO. In a market filled with sugary, highly-processed snacks and bars claiming health benefits while hiding harmful ingredients, BOBO’S STUFF’D bites offer an option parents can trust and children will love, according to the company.
“I’ve always wanted our PB&J and Apple Pie bites to replicate the taste and texture kids expect from a homemade PB&J sandwich or fresh apple pie,” says BOBO’s Founder and President, Beryl Stafford. “These new STUFF’D oatmeal bites allow us to give consumers a delicious jam center inside of the oat bar crust they already love!”
BOBO’s was started in Boulder in 2003 by Beryl Stafford, a mom who named the company after her daughter Bobo, and is now headed by Chief Executive Officer T.J. McIntyre, who joined the company in 2016. Stafford started by making a batch of oat bars – soft oatmeal cookies in bar form – in her home kitchen over a weekend. They turned out well, and she started selling them to local cafes and then to Whole Foods. A few years later, she was baking her oat bars in a commercial bakery and selling them in supermarkets, and potential investors came calling.
Today, the company is still baking all of its products in its Boulder, Colorado, bakery and has completed a re-branding and the strategic work to establish a new foundation, and it’s now launching into the national mainstream market. The product range includes 15 flavors of oat bars, individually packaged 3-ounce bars that work as both breakfast and afternoon snacks. “It’s so simple that any of our consumers could make it at home, yet we do an incredible job of producing a bar that tastes homemade,” McIntyre said. “We’re the only bar in the category that has a home-baked aroma when you open it.”
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BOBO’s research indicates that about 50 percent of them are consumed for breakfast, with the rest of them consumed as snacks at scattered times throughout the day. “When our bars are purchased and brought into the house, it’s the whole family that eats them,” McIntyre said.
The new STUFF’D oat bites are a bite-sized version of the 2.5-ounce STUFF’D bars that the company introduced earlier this year in four flavors: Peanut Butter Filled, Peanut Butter Filled Chocolate Chip, Coconut Almond Butter Filled and Chocolate Almond Butter Filled varieties.
BOBO’s STUFF’D oat bites retail for $4.99 for a pack of five.
