European Tradition Meets American Convenience with New Bob’s Red Mill Muesli Cups
Building on the success of its Oatmeal Cups, Bob’s Red Mill is helping consumers get a healthy meal on-the-go with its new Muesli Cups in three delicious varieties: Tropical, original Gluten Free and grain-free Paleo. All three are available now at Whole Foods Market® stores nationwide, the exclusive retailer of the new Bob’s Red Mill Muesli Cups.
The new Muesli Cups are easy to enjoy hot or cold, and made with the same clean, whole ingredients – rolled oats, nuts, seeds and dried fruit – as the European-style muesli that’s become one of the employee-owned company’s best sellers. The new Paleo Muesli Cup offers a grain-free alternative for people following a paleo- or primal-lifestyle, or those seeking a lower carbohydrate cereal option. Bob’s Red Mill first introduced a line of muesli 20 years ago, after Founder Bob Moore returned inspired by his travels abroad.
“I sat down to breakfast years ago, on vacation in the European countryside, and had my first taste of muesli. I loved it so much I decided to make our own,” said Bob’s Red Mill President and CEO Bob Moore. “I think I did the right thing. It seems customers are as passionate about our muesli as I am, often telling us we make the most authentic version they’ve found in the United States.”
More than half of Americans, 53 percent, according to The Hartman Group, eat breakfast alone. Taking a cue from the popularity of its Oatmeal Cups, and changing consumer habits, Bob’s Red Mill recognizes busy lifestyles are motivating people to look for nutrition-dense meals they can take with them. The Muesli Cups deliver 5 to 7 g protein, a good amount of fiber, low sugar, and are suitable for specialty diets like paleo and gluten free.
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“We sold more than 6 million Oatmeal Cups in 2017 alone, proving that people want a nutritious start to the day, but their priorities for a sit-down breakfast are changing,” said Matt Cox, Bob’s Red Mill’s Vice President of Marketing. “The new Muesli Cups makes one of our best-selling products more accessible than ever, giving people a boost of whole grain nutrition no matter where their day takes them.”
The versatile Muesli Cups can be enjoyed for breakfast and any time as a snack. Prepare hot like oatmeal by adding hot water or milk, serve cold with either yogurt, milk or plant-based milk, or refrigerate overnight with milk or a dairy alternative for easy overnight oats.
Bob’s Red Mill Muesli Cups are available now at Whole Foods Market stores nationwide at a suggested retail price of $2.49 per 1.41-ounce to 2.36-ounce cup, and for purchase online at www.bobsredmill.com.
