La Preferida: Quality and Authenticity #ExpoEast

From La Preferida’s humble beginnings as a small family grocery store in 1930s Chicago to the nationwide brand it is today, La Preferida has always listened to its customers, and by 1949, chorizo had become the main staple of its business.

Visit La Preferida in booth #1110 at Natural Products Expo East. 

Today, La Preferida’s range of more than 200 products continues to meet the needs of a changing consumer landscape. The line has been expanded to include organic, low sodium, vegetarian and kosher items from diced green chiles to jalapeños, salsas, beans and more. Refried beans are the company’s top-selling item, and La Preferida is now the fastest-growing brand in its category.

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