Advanced Products from Emerald Health Bioceuticals #ExpoEast

An interview with Stuart Hutchinson, Vice President of Sales, Emerald Health Bioceuticals.

GN: What’s the Endocannabinoid System?

Visit Emerald Health Bioceuticals at booth #3263 at Natural Products Expo East.

SH: The Endocannabinoid System (ECS) is an exciting discovery that wasn’t realized until the 1980s by a scientist studying the cannabis plant. He found that this receptor-site system communicates with every cell, organ and tissue in the body to help regulate pain, stress, memory, cognition, sleep and more. Think of it as a full-body alarm system recognizing when things aren’t right and signaling the body to ‘fix’ the issue. It works with all other systems, so you can remain healthy and balanced despite everything going on in and around you.

GN: How can the ECS help people?

SH: Have you ever dealt with anxiousness, difficulty sleeping, soreness or mental fogginess? Who hasn’t? The good news is the ECS is involved in balancing neurotransmitters that influence pain/inflammation, healthy sleep-wake cycles, mood and cognition. When you support your ECS, you can reduce these symptoms and start feeling better. If the ECS is overwhelmed by excessive mental or physical stressors, it may lose its ability to maintain homeostasis and Clinical Endocannabinoid Deficiency Syndrome may develop.

GN: How can people keep their ECS healthy?
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SH: Exercise, meditation and a whole foods diet help to activate the ECS, as well as phytocannabinoids – plant compounds that communicate directly with the ECS. The most popular phytocannabinoid is CBD; however, research suggests there are hundreds of non-cannabis compounds equally as effective.

GN: Tell our readers about non-cannabis CBD alternatives.

SH: While CBD is popular, it’s only one compound among many that can provide ECS support. Emerald Health Bioceuticals is the first to launch a multi-award-winning line specifically targeting the ECS with non-cannabis and non-hemp herbs and botanicals to provide a more comprehensive approach to common health issues than CBD alone. There are five condition-specific products formulated with our science-backed proprietary PhytoCann[TM] Complex, a powerful blend of ECS supporting phytocannabinoids. While CBD is effective, we believe our products are more advanced in targeting CB1 and CB2 receptors to activate the ECS.

GN: What’s your opinion on the legality of CBD?

SH: CBD has opened a huge market for endocannabinoid health. However, since there’s no cannabis, hemp or THC in our products, we’re legal in all 50 states, making it accessible for those who take drug tests and providing a sustainable product for retailers.