Bellucci Sicilia PGI Organic EVOO wins Silver Award at NYIOOC #ExpoEast

Bellucci introduces the newest addition to its Legendary Series: award-winning Sicilia PGI Organic extra virgin olive oil. Fresh from the 2017-2018 harvest season, this Sicilia PGI Organic is the recipient of a Silver Award at the prestigious 2018 New York International Olive Oil Competition.

Visit booth 1552 at Natural Products Expo East

Why is PGI (Protected Geographic Indication) certification so important? Simply put, it means Sicily is the authentic source of origin for this prized EVOO. In 2016, the European Commission approved the Protected Geographical Indication PGI ‘Sicilia’ (Sicily) for extra virgin olive oil produced on the island. Such certifications promote the development of specific rural regions and populations, which are related to agricultural products with special quality characteristics and protect the interests of both growers and consumers. It is transparency at its best in the greater fight against food fraud. Bellucci Sicilia PGI Organic ensures the olives were grown, the oil pressed and bottled all in Sicily. Sicilian EVOO is among the world’s most fragrant and appetizing. The fertile volcanic soil and hot sunny climate yield an abundance of cultivars, each with a depth and range of unique fruity, peppery and bitter flavor notes.
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Consumers seeking greater on-label visibility into the origins of the food in their shopping basket are on the rise. Shoppers are seeking new depths of information, including organic growing methods, sustainable sourcing and making a real connection to the people who grow and produce their food. With the Bellucci traceability app, every bottle of Bellucci extra virgin olive oil is fully traceable to its source in rural Italy. Visit www.belluccipremium.com to meet some of the multi-generational families that are the heart of the cooperative of growers and majority owners of Bellucci and hear their stories of tending the land that nourishes and nurtures so many.