New Noodle Bowls from nona lim
By Lorrie Baumann
nona lim introduced new grab and go ramen bowls as well as a new Shiitake Beef Bone Broth this year at the National Restaurant Association Show and then introduced them to the specialty food retail market at the Summer Fancy Food Show. The National Restaurant Association Show was held May 18-21 in Chicago, Illinois, and the nona lim Shiitake Beef Bone Broth took home a FABI Award from the show. The National Restaurant Association’s FABI Awards celebrate the most creative, marketable and tasty foodservice products and are awarded by an independent panel of foodservice experts from the industry’s most prestigious brands and organizations.
The three new noodle bowls are the nona lim Thai Coconut Lime Noodle Bowl, the Green Curry Noodle Bowl and the Chicken Pho Noodle Bowl. Sold from the refrigerator case, they’re all made from scratch with fresh ingredients and are free of dairy, gluten and preservatives. All three are Non-GMO Project verified.
The Shiitake Beef Bone Broth is an extension of nona lim’s line of Heat & Sip Cups that includes Turmeric Chicken Bone Broth, Ginseng Chicken Bone Broth, Miso Broth, Vietnamese Pho Beef Bone Broth, Thai Coconut Lime Bone Broth, Carrot Ginger Soup and Tomato Thai Basil Soup. The Vietnamese Pho Bone Broth won a bronze sofi Award last year. nona lim’s Thai Coconut Lime Bone Broth won a gold sofi Award in 2015.
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All of her products are functional, drawing on the Chinese tradition of food as medicine, she said, and the cup packaging for her Heat & Sip Cups, a year in development, is an example of the way she’s turned a traditional Asian comfort food into a convenient snack or meal that meets the needs of on-the-go consumers. Designed like a coffee cup, the consumer peels the seal, microwaves the broth cup for 90 seconds, snaps the lid back on, and the broth is ready to sip.
The new noodle bowls are a take on the ramen bowls she grew up with, Lim says, but they’re made with bone broth and gluten-free noodles. They’re non-GMO and offered in compostable packaging. “We’re trying to do things better for the environment,” she said. “We thought, how can we design a package that’s innovative, beautiful and doesn’t take too much plastic?”
The Bone Broth Heat & Sip Cups hold 10 ounces and retail for $4.99. They have a 20-week shelf life in the grocer’s refrigerator case. The noodle bowls are 14.5 ounces and retail for $7.99. They have a 10-week shelf life in the refrigerator case.
