Little Red Dot Kitchen Leverages sofi Award
Little Red Dot Kitchen, whose Singapore street-style Hickory Smoked Spicy Candied Bacon Bak Kwa was named a 2016 sofi® Award winner, has leveraged that recognition for growth in distribution and at retail.
Little Red Dot Kitchen has seen growing interest in its line of five meat snacks since its Hickory Smoked Spicy Candied Bacon Bak Kwa was named a finalist and won the savory snack category in this year’s sofi Awards, according to Little Red Dot Kitchen CEO Ching Lee. The Bak Kwa meat snacks, which come from U.S. family farms dedicated to raising animals humanely and without antibiotics or hormones, have been added by Vistar, headquartered in Centennial, Colorado; Gourmet Merchants International of Gardena, California and Gourmet Goods Distribution of Belleview, New Jersey.
New retail placements include Barnes & Noble College stores through Vistar, and direct sales to Safeway for its San Jose, California, stores; Straub’s in Missouri and Foodstuffs in Illinois, Lee said. “Straub’s and Foodstuffs came to us directly because of the sofi Award,” she said, “We have seen interest from other large chains and additional distributors as more and more retailers across many channels are encountering consumers who want a higher level of snacking with more interesting and exotic flavors and better, cleaner ingredients.”
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In addition to being produced from protein sources raised humanely and without antibiotics or hormones, Little Red Dot Kitchen’s Bak Kwa is minimally processed with most ingredients having non-GMO verification. It also is free from artificial ingredients, wheat, dairy and eggs. The Bak Kwa is available in five flavors, including Hickory Smoked Spicy Candied Bacon, which has no nitrates or nitrites, Spicy Chipotle Beef Bak Kwa, Pork Bak Kwa, free-range Turkey Bak Kwa, and Lemongrass Beef Bak Kwa. The meat snacks are available in resealable 1- to 3-ounce packages with a suggested retail price of $6.99 to $7.99. Cases include 12 of the 2.5- to 3-ounce bags and 18 of the 1-ounce bags.
More information about Little Red Dot Kitchen is available by calling 408.673.8227 or by connecting online at www.facebook.com/reddotkitchen, www.twitter.com/reddotkitchen, and www.instagram.com/littlereddotkithen.
