Cypress Grove Drops Its Chevre
Cypress Grove, the artisan goat cheese company known best for its flagship cheese, Humboldt Fog, says “out with the old and in with the new” as it refreshes, revitalizes and renews its brand. The award-winning goat cheese company has dropped the “chevre” from its name to embrace its all-American background as well as opted for new labels, which provide a more comprehensive look and feel for each of its cheeses and convey a sense of Cypress Grove’s rich 30+-year history.
Cypress Grove was founded in 1983 by Mary Keehn, a self-proclaimed hippie, in an effort to provide wholesome nourishment for her children. She asked her neighbor if she could buy two goats for milk and the neighbor replied with a grin, “Honey, if you can catch ‘em, you can have ‘em.” So a determined Mary went out with grain each day and eventually lured two goats to her property and began making cheese with the excess milk. After travelling to France to taste, test and learn, she dreamed up the idea for Cypress Grove’s first iconic cheese, Humboldt Fog, while asleep on the long overseas flight home. The rest, as they say, is history. The brand has grown tremendously under the direction of Cypress Grove President Pamela Dressler, and has won more than 100 cheese awards both nationally and internationally. Each of Cypress Grove’s 14 fine cheeses bestow playful names, all with their own story, including: Truffle Tremor®, Humboldt Fog®, Bermuda Triangle®, Lamb Chopper®, Midnight Moon®, PsycheDillic®, Sgt Pepper®, Ms. Natural®, Herbs de Humboldt® and Purple Haze®.
One of the key changes to come out of this brand refresh was the removal of the French word “chevre” from the company’s name. Dressler said, “We can’t wait to launch the new designs and introduce our new look to consumers.” The company will remain true to its American roots and Dressler elaborated, “We place incredible importance on maintaining the same standards and values that we always have—now we just have a fresh aesthetic to showcase them.” The new, streamlined look will increase brand awareness and help customers discover each and every tasty flavor, reminding consumers of Cypress Grove’s many cheese varietals beyond the crowd favorite and Original American Original™, Humboldt Fog.
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The revamped look also represents Cypress Grove’s commitment to the growing goat cheese industry in America and proves that cheese does not have to be complicated to be memorable and delicious. The artisan cheese company built a state-of-the-art, technologically-advanced goat dairy to mentor other commercial goat dairies and teach them about the connection between herd health, high-yielding animals and high-quality milk. To Cypress Grove’s knowledge, on average its goats produce more goat milk per head than any other commercial dairy in the United States.
Starting October 1, all cheese retailers and distributors will begin to debut the new Cypress Grove branding, and consumers will find the new look in local grocery chains and stores nationwide. For more information, check out the new designs by visiting cypressgrovecheese.com, Instagram, Twitter or Facebook.
