Sonoma Brands Launches SMASHMALLOW

Sonoma Brands, a consumer products incubator and venture fund founded by Jon Sebastiani, the founder of KRAVE Jerky, is now launching SMASHMALLOW, a premium ‘snackable’ marshmallow brand that will make its exclusive retail launch at Sprouts stores nationwide and is now available on the smashmallow.com website. A broader West Coast launch in other retailers throughout the Pacific Northwest, northern and southern California is slated for November 2016.

Sonoma Brands launched in January 2016 as Sebastiani’s next entrepreneurial endeavor following the acquisition of KRAVE Jerky by The Hershey Company. “At Sonoma Brands, we seek to adapt to ever-changing consumer needs and cravings by invigorating sleepy categories, such as the $36 billion confectionery space,” said Founder of Sonoma Brands, Jon Sebastiani. “As an avid marathon-runner, I’ve often found myself indulging in a marshmallow or two from my cupboard when I needed a sweet fix, as a ‘better-for-you’ and fat-free option. Then on a trip to Paris, I was struck by the fact that bakeries in Europe have decadent marshmallows on display, alongside macarons and other gourmet treats. I knew then that we, at Sonoma Brands, could reintroduce the classic American marshmallow in a fun, delicious and healthier way, taking it far beyond traditional s’mores.”

SMASHMALLOW delivers taste and wow-factor beyond an ordinary marshmallow. The premium on-the-go treat marshmallows are made with organic sugar and all natural ingredients; nothing artificial. SMASHMALLOW ranges from 70-90 calories per servings and is a gluten-free, clean-label indulgence.
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SMASHMALLOW comes in seven flavors, including Cinnamon Churro, Strawberries & Cream, Espresso Bean, Mint Chocolate Chip, Toasted Coconut Pineapple, Meyer Lemon Chia Seed and Root Beer Float.

Coming soon to Sprouts stores nationwide, 4.5-ounce SMASHMALLOW bags will be available for a suggested retail price of $3.99.